Enviornemntal, Organizational Audit and Strategic Planning of Mercedes Benz
1.1 P3
1.2.1 SWOT ANALYSIS
SWOT (S-Strengths, W-Weaknesses, O-Opportunities, T-Threats), is a useful analyzing tool to review a business’s strategy, position and its proposition which makes all aspects of its functions more measureable and quantifiable. It brings in more accountability due to which better implementations can be conducted on its planning strategies, competitor evaluation, marketing, product development and research reports. Six categories can be allotted to translating the analysis into actions, namely product, process, customer, distribution, finance & administration. Yet care should be taken that personal viewpoints do not hinder potential opportunities. This is because threats at often times also represent opportunities.
The SWOT analysis for Mercedes Benz (division of DaimlerChrysler group), can be construed as follows (Refer to Fig.1 in Appendix).
1.2.2 PESTEL ANALYSIS
PESTEL (P-Political, E-Economic, S-Sociological, T-Technological, E-Environmental, L-Legal), is used by businesses in their strategy planning by aiding them in the understanding of the external environment in which they operate. The Analysis has 3 main elements; listing the external factors, identifying their implications and deciding on the importance of these implications to the effect of its business functions. As such factors are continuously changing in their nature& the PESTEL analysis should distinguish, in detail, what is effecting the organization presently, and in the future. The components can be described briefly as follows:
Political factors –government regulations, tax policies, political stability, etc.
Economic factors –economic growth, interest & exchange rates, inflation, etc.
Social factors –population growth, demographics, health consciousness’, etc.
Technological factors–technology advancement, availability of equipment & technical skills, reliability of services, etc.
Environmental factors -environmental
1.2.1 SWOT ANALYSIS
SWOT (S-Strengths, W-Weaknesses, O-Opportunities, T-Threats), is a useful analyzing tool to review a business’s strategy, position and its proposition which makes all aspects of its functions more measureable and quantifiable. It brings in more accountability due to which better implementations can be conducted on its planning strategies, competitor evaluation, marketing, product development and research reports. Six categories can be allotted to translating the analysis into actions, namely product, process, customer, distribution, finance & administration. Yet care should be taken that personal viewpoints do not hinder potential opportunities. This is because threats at often times also represent opportunities.
The SWOT analysis for Mercedes Benz (division of DaimlerChrysler group), can be construed as follows (Refer to Fig.1 in Appendix).
1.2.2 PESTEL ANALYSIS
PESTEL (P-Political, E-Economic, S-Sociological, T-Technological, E-Environmental, L-Legal), is used by businesses in their strategy planning by aiding them in the understanding of the external environment in which they operate. The Analysis has 3 main elements; listing the external factors, identifying their implications and deciding on the importance of these implications to the effect of its business functions. As such factors are continuously changing in their nature& the PESTEL analysis should distinguish, in detail, what is effecting the organization presently, and in the future. The components can be described briefly as follows:
Political factors –government regulations, tax policies, political stability, etc.
Economic factors –economic growth, interest & exchange rates, inflation, etc.
Social factors –population growth, demographics, health consciousness’, etc.
Technological factors–technology advancement, availability of equipment & technical skills, reliability of services, etc.
Environmental factors -environmental