Aeropostale is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young men and women through its Aeropostale stores and 7 to 12 year-old children through P.S. from Aeropostale stores (Aeropostale, 2012, para. 2). Aeropostale opened its doors in 1987, in the New York area. The specialty retailer had more than 110 stores in 1999 and has grown to more than 900 stores in the US, Puerto Rico, and Canada. Aeropostale’s name dates back to the 1920s. The stores are named after Compagnie Generale Aeropostale, an airmail company, was the first to fly between France, South Africa, and South America.
External and Internal Environmental Analysis
A scan of the external and internal is essential in any organization’s planning process. A SWOT analysis defines the external and internal issues with which an organization much address in its strategic planning process. This type of analysis specifies the external and internal factors that are an advantage and disadvantage of the organization achieving its business objectives. The analysis guides the organization in matching its capabilities, resources, and challenges of the competitive environment in which it operates. External factors can include macroeconomic matters, technological changes, legislation, sociocultural, and competition. The internal factors can include personnel, finance, and manufacturing capabilities.
External Environmental Factors in the Remote, Industry, and External Operating Environments Remote environment is ecological, political, social, and technological factors or forces that affect a form’s decision-making ability and freedom, but beyond its control or influence (BusinessDictionary, 2012). The economic environment of society is a factor affecting company business environment. During the recession, consumers have spent less on shopping and other optional items. Teen retailers, once thought