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Ereader Analysis

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Ereader Analysis
E-Reader Analysis

Chosen Product - Introduction

E-reader. Portable, low-power, high-resolution device designed to display digital versions of written material from books, magazines, newspapers and other printed sources (Educause, 2010). Can also be used to store and listen to music and browse internet. Manufacturer: Amazon, Sony, Barnes & Noble, Kobo Inc.

1. What makes my chosen class of products innovative?

E-reader is a small portable device which can be used for storing numerous amount of digital versions of books, magazines, newspapers and other printed sources, which means those can be available for reading anytime and anywhere. E-readers present electronic versions of text, typically using e-ink, a display technology designed to simulate printed paper. It offers similar resolution as newsprint and, relative to an LCD screen, eliminates glare and reduces eyestrain (Educause, 2010). Going back to Earnie Taylor’s words (2010, p.33) in Block 1 of the course, who explains that an innovation is a new or improved product, process or system that has reached the point of first commercial introduction, e-reader falls well under this description, given that statistics show worldwide sale shipments of e-readers in 2013 reached 18.2m units and in near future predicted to reach up to 23m units by 2016 (Statista, 2014).

Innovation needs a competitive advantage over existing technologies or products in order to succeed (Taylor, E., Block 1, p.26). Gone are the days of lugging around a stack of [paper] books for reading on the train or plane; now, one small tablet can provide you with a veritable library (Examiner, 2013). The wireless functionality of many e-book readers means enthusiastic booklovers never have to worry about running out books to read.

2. How my chosen class of products evolved or developed since it was first launched?

Block 1 teaches us that invention is an ongoing process not a one off event (Taylor, E., Block 1, p.25). My

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