Mm575 Adverting Critique
MM575
Proposal for New Client
We are please to welcome you as a new customer of Keller Advertising Agency. We feel honor and special that you have chosen us to introduce the new eReader into the marketplace. As the Vice President, I will make sure that we have a very clear vision for your company and will work to ensure that all visions, missions, objective value, and strategies are in place to fulfill your business expectation. Our expectation is to change consumers reading habit base on technology that will help the eReader translate any type of books with no different as a hard cover book. We have a great product as compared to the competitors, its strengths and features represent keys elements for success. We will ensure that its new name will reflects the manufacture design while creating the brand image their need, and will also identify the needs for specifics customer group via a certain distribution channels in particular geographic areas. We also need to determine an effective advertising campaign that will fit the group. Now, our strategy is to prepare the most effective plan on how to execute an advertising campaign to capture market share from our competitors. Libra Tech has a lot of potentials with the new eReader features flip page technology, our strategy in pursuit the company goals and objectives to achieve sales of 3.5 million dollars in the tree years time.
Product naming strategy:
We would name the product "Reader-tech" as reading technology, because it is easy to create the brand image for that particular product. We are choosing this name because "Reader-Tech" would normally fit into diverse markets segment, and we believe this will be used and become one of the most brand names' recognition in the United State in the nest few years. Many companies are market the eReader product, but it is very important to keep it very simple for the creation of the brand image. Base on the ebook "page 27" "Branding decisions are critical because
Proposal for New Client
We are please to welcome you as a new customer of Keller Advertising Agency. We feel honor and special that you have chosen us to introduce the new eReader into the marketplace. As the Vice President, I will make sure that we have a very clear vision for your company and will work to ensure that all visions, missions, objective value, and strategies are in place to fulfill your business expectation. Our expectation is to change consumers reading habit base on technology that will help the eReader translate any type of books with no different as a hard cover book. We have a great product as compared to the competitors, its strengths and features represent keys elements for success. We will ensure that its new name will reflects the manufacture design while creating the brand image their need, and will also identify the needs for specifics customer group via a certain distribution channels in particular geographic areas. We also need to determine an effective advertising campaign that will fit the group. Now, our strategy is to prepare the most effective plan on how to execute an advertising campaign to capture market share from our competitors. Libra Tech has a lot of potentials with the new eReader features flip page technology, our strategy in pursuit the company goals and objectives to achieve sales of 3.5 million dollars in the tree years time.
Product naming strategy:
We would name the product "Reader-tech" as reading technology, because it is easy to create the brand image for that particular product. We are choosing this name because "Reader-Tech" would normally fit into diverse markets segment, and we believe this will be used and become one of the most brand names' recognition in the United State in the nest few years. Many companies are market the eReader product, but it is very important to keep it very simple for the creation of the brand image. Base on the ebook "page 27" "Branding decisions are critical because