In the 2016 presidential election, we’ve discovered the true power of the media. The media played a massive role in Donald Trump’s candidacy in which the media gave him free publicity to keep the people informed about his political and social remarks. According to CNN Media, “Donald Trump has earned close to $2 billion worth of free media attention during the 2016 campaign, eclipsing the total value of media attention given to all of his Republican competitors combined”. During the time of his candidacy, media gatekeepers consistently publicized Trump’s promises and comments, in which “Trump received almost three times the network Tv news coverage than all the other [sixteen] GOP candidates combined…”(Campbell, 2016, p.4). The Washington Post negatively affected Trump by leaking a video in hopes of influencing the debate. This 2005 video consisted of Trump on the set of NBC’s Access Hollywood, bragging about touching women inappropriately without their consent because of his status as a celebrity. When the video was somehow leaked to reporter, David Fahrenthold, the Washington Post decided to release the video to the public in early October. Trump’s campaign was in danger as the video was released weeks …show more content…
Independent TV networks/newspapers agenda’s depend on their sponsor’s (big corporations) judgements so that they will continue to be funded. Democracy Now and other independent media sources reduces/cancels out agenda-setting in which they can speak about current events without having any consequences. Democracy Now reduces media censorship and agenda-setting, in which they are funded by the people and set the agenda based on current and crucial events. Independent media sources like Democracy Now speak among stories that other dependent networks have chosen not to talk