Essay On Rogers Communications Inc.

Introduction
Rogers Communications Inc. (Rogers) is a prominent Canadian communication and media company. The purpose of this report is to illustrate the human resource strategy that Rogers practices. Respectively, this report focuses on the diversity policies that Rogers implicates to obtain a more productive workplace and to satisfy their diverse customers. This report will define and present research on the diversity policies. Also, it illustrates how these diversity policies are implemented. Furthermore, this report will analyze the research to determine the trends occurring in North America, in regards to diversity policies.

Company Topic Application
Diversity is defined as the similarities and differences within a company’s workforce
A major key to communicate with the customers is to use a larger skill set and more cultures as it is easier for a company to connect and capture a larger market, which leads to a company's economic growth 2. One key objective is to provide potential employees who are searching for jobs, a broad viewpoint towards the company as they want to make sure that they appear as non-discriminatory and promote equality towards their staff making this a more attractive destination. Gender diversity helps to expand more women and minorities at all levels means that businesses can serve their female and minority customers better3. Therefore, corporations include recruitment via diversity in the workforce as a part of their business practice because it has a positive impact on both customer and job seekers 4. Rogers incorporates recruitment via diversity because Rogers is a huge believer in Our long-standing commitment towards diversity and inclusion embedded in the Rogers Business Conduct Guidelines5. Rogers have their own Diversity Management Policy, and Workplace Harassment and Violence Prevention Policy, that leads the direction of efforts to encourage an inclusive culture that rewards and engages employees from all backgrounds 6. For the recruitment basis, Rogers have tied
More and more companies in North America are moving towards hiring a widely diverse group of employees and adding fresh voices. Employers are continuing to establish an inclusive environment where individuals from a wide variety of backgrounds are recognized and valued. 12 A good example is the inclusion of Syrian refugees who recently started to reach North America and to join the workplace 13. Furthermore, globalization and trading have made one world market, where companies exchange their products or services with customers from around the world. For companies to be more efficient in satisfying their worldwide customers, they have to hire a diverse group of employees. Moreover, it has been proven that diverse companies gain fifteen times higher revenue than the less diverse ones 14. Also, PricewaterhouseCoopers announced that in companies having diversity in the workplace, eighty-five percent of their CEOs noticed the enhancement in employee’s performance15. Recently, companies are beginning to realize how beneficial diverse communities are for their business, so they are setting it as a priority. A highly diverse society can adapt more knowledge and experiences, leading to better management and decision-making and this will contribute in driving company's sales and profits