Ethical And Legal Issues
Ethical and Legal Issues
MGT/578
June 16, 2014
Ethical and Legal Issues
Burger King known for quick service is one of the largest fast food franchises in the world. The home of the whopper is typically an easy place for the youth today to find employment. Employment opportunities within fast food are not the highest in salary range, and little to no experience is required, making employment opportunities available to all class of individuals. However, when you combine inexperience, immaturity, and limit supervision creativity and chaos can occur, as it did in July 2012.
Serious Problem
One hot summer day July, 2012 a Burger King employee standing with shoes on each foot nestled deep into a tub of lettuce made a decision to photograph his remarkable accomplishment. Caption with the photo is his words “This is the lettuce you eat at Burger King”, reported Dunning. In our high tech world it was no surprise that curious bloggers with GPS data tracker located the exact restaurant of the dirty shoe lettuce bandit in 15 minutes and notified the franchise owner.
Public Relation Message and Practices
A situation such this as employee’s idea of a practical joke gone too far and a Public Relation nightmare. To offset the community concern Burger King was forced to acknowledge the incident with a press release. The company made a statement to the news stations in the state of Ohio stating that the incident was quickly investigated and three employees were terminated (CBS News, 2012). The company made a second statement that addressed a zero tolerance policy for the violations. Burger King’s Director of Global Communication, Bryson Thornton made an announcement that there will be a continuance effort to enforce their strict procedures for the safe handling of food (Rosa Golijen, 2012).
Public relations spoke persons for Burger King went to work immediately to prevent Corporation damage to the Burger King franchise. First a quick response to rectify the issue by publicly
MGT/578
June 16, 2014
Ethical and Legal Issues
Burger King known for quick service is one of the largest fast food franchises in the world. The home of the whopper is typically an easy place for the youth today to find employment. Employment opportunities within fast food are not the highest in salary range, and little to no experience is required, making employment opportunities available to all class of individuals. However, when you combine inexperience, immaturity, and limit supervision creativity and chaos can occur, as it did in July 2012.
Serious Problem
One hot summer day July, 2012 a Burger King employee standing with shoes on each foot nestled deep into a tub of lettuce made a decision to photograph his remarkable accomplishment. Caption with the photo is his words “This is the lettuce you eat at Burger King”, reported Dunning. In our high tech world it was no surprise that curious bloggers with GPS data tracker located the exact restaurant of the dirty shoe lettuce bandit in 15 minutes and notified the franchise owner.
Public Relation Message and Practices
A situation such this as employee’s idea of a practical joke gone too far and a Public Relation nightmare. To offset the community concern Burger King was forced to acknowledge the incident with a press release. The company made a statement to the news stations in the state of Ohio stating that the incident was quickly investigated and three employees were terminated (CBS News, 2012). The company made a second statement that addressed a zero tolerance policy for the violations. Burger King’s Director of Global Communication, Bryson Thornton made an announcement that there will be a continuance effort to enforce their strict procedures for the safe handling of food (Rosa Golijen, 2012).
Public relations spoke persons for Burger King went to work immediately to prevent Corporation damage to the Burger King franchise. First a quick response to rectify the issue by publicly