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Ethos Analysis

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Ethos Analysis
Ethos is when a person is making a point based on credibility (CITE). Fred used his own credibility and experience to persuade me to purchase the Apple TV. He advised me to purchase the Apple TV since I am a huge Apple user. Since I own a MacBook and iPhone I have the option to connect all three while I could not do this with the other digital media products.
Pathos is used to appeal to a person’s emotions (CITE). For example, Fred showed me a demonstration of what type of applications are on Apple TV. Being a sports fan, this part was exciting. As we came upon the ESPN application he mentioned now my boyfriend and I can watch it together. This gave me a warm feeling and connected me to someone I really enjoy being around.
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