The focal purpose of this article is to see how and airline has grown so fast, as well as look into the dfferent services they may offer to increase business. Eithad Airways is one of the fastest growing airlines in the world today. Through superiour manangement as well as large investments made by the government of Abu Dhabi. Etihad Airlines is the national airline of the U.A.E. Abu Dhabi plans to invest $136 billion over the next 9 years. The research methodolgies used in this article is both qualitative as well as quanitative, as it provides us with both types of information.
The main finding in this article is that Etihad Airways plans to pursue a new expansion plan this summer, which is to increase business by 18%. It plans to offer customers around 258 services a week. Etihad will try to switch flight timings to offer easier connections to travellers. Existing routes will also see a rise in the frequency of flights. Both the CEO and Chairman of Etihad Airways commented that this is an 'exciting' time for the company.
FOCUS ON: Tussle for cash-lucrative routes http://search.proquest.com.ezproxy.uow.edu.au/docview/215675836 Electronic resources access log-in | University of Wollongong Library. 2013. Electronic resources access log-in | University of Wollongong Library. [ONLINE] Available at: http://search.proquest.com.ezproxy.uow.edu.au/docview/215675836. [Accessed 28 October 2013].
The focal purpose of this article is to understand what positions other airlines have in the market and then compare that to Etihad Airways, and see if it poses a serious threat to its main