Event Management: Project Management Practices
Introduction
Event management is a continuous process that revolves around the utilization of project management practices, in the creation and programming of events such as conferences, seminars, festivals and business exhibitions (Polivka 1996). It involves the planning, monitoring and controlling of activities and resources that would be used, as an event evolves from a preliminary concept into an active and operational implementation. The process of event management involves studying the purpose of the event, identifying the prospective target audience, inventing a suitable event concept, planning and coordinating the logistics and finally executing the proposed event (Renton 1994; Passingham 1995). It is important to note that event management continues even after the execution of the actual event. Post-event analysis is necessary to gauge the ultimate success or failure of an event.
Events Management
1. What is events management In the last 10 to 15 years, there has been enormous growth in the event management business. This is a way of outsourcing occasions that are either business, social or a combination of the two. Events can be as diverse as weddings to political rallies, and for any business meeting or social occasion that someone can think up, an event management team can be called in to organize it. Almost $500 billion US Dollars (USD) are spent annually on planned events around the world. It is often no longer enough to have a small catering team supplying food at business events and someone in house to organize everything. Companies that want their events to be successful and look impressive to potential clients often get the best results by looking to outside professionals. The range of events that an event management business can supply is impressive. They can arrange events for a small group of people or huge events with around 5,000 people attending. Most businesses contact a management team because their expertise in
Event management is a continuous process that revolves around the utilization of project management practices, in the creation and programming of events such as conferences, seminars, festivals and business exhibitions (Polivka 1996). It involves the planning, monitoring and controlling of activities and resources that would be used, as an event evolves from a preliminary concept into an active and operational implementation. The process of event management involves studying the purpose of the event, identifying the prospective target audience, inventing a suitable event concept, planning and coordinating the logistics and finally executing the proposed event (Renton 1994; Passingham 1995). It is important to note that event management continues even after the execution of the actual event. Post-event analysis is necessary to gauge the ultimate success or failure of an event.
Events Management
1. What is events management In the last 10 to 15 years, there has been enormous growth in the event management business. This is a way of outsourcing occasions that are either business, social or a combination of the two. Events can be as diverse as weddings to political rallies, and for any business meeting or social occasion that someone can think up, an event management team can be called in to organize it. Almost $500 billion US Dollars (USD) are spent annually on planned events around the world. It is often no longer enough to have a small catering team supplying food at business events and someone in house to organize everything. Companies that want their events to be successful and look impressive to potential clients often get the best results by looking to outside professionals. The range of events that an event management business can supply is impressive. They can arrange events for a small group of people or huge events with around 5,000 people attending. Most businesses contact a management team because their expertise in