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EXECUTIVE SUMMERY
EXECUTIVE SUMMARY
Beautification is not a luxury now; it is a necessity. Persona is one of the most well-known brands in Bangladesh providing premier lifestyle solutions for men, women & children. The visionary of this vision is Kaniz Almas Khan.Persona which was incorporated in 1984 by Kaniz Almas Khan. They Provides three types of services are Premium Service, Quality service and Regular service. Premium Service includes makeup by Kaniz Almas like Bridal makeup and party makeup, Quality services like facials, hair and skin treatment, hair re-bonding and Regular services haircuts, hair dressing, hair wash and color, waxing and hand & foot care. Kaniz Alamas Khan, MD and founder of Persona, a renowned makeover artist, beauty specialist and successful woman entrepreneur in Bangladesh. Then she started her first venture Glamour. Persona has some other sister concerns. Some of them are a very first-male beauty care center named Persona Adams, a joint venture beauty care center of Persona with famous Indian beauty care specialist Jawed Habib named Habibs@Persona at Gulshan, Dhaka, a Spa center named Persona Spa. Persona is going to open a Gym named Persona Health.
The beauty care industry in one of the fastest growing industries of Bangladesh. As the disposable household income is increasing and people are getting more concerned about their beauty and health day by day, the contribution of their disposable income in the beauty care sector is also increased significantly.
The primary task of the HR manager is to improve the match between individuals and jobs. Proper HR practices in the industry leads to higher profits and better survival than others competitor. But in Persona there is no separate HR department to assess employees satisfaction with their jobs.HR manager should also use job analysis to obtain job description information about what each job needs to accomplish in terms of quality and services. The hair and salon business can be started with moderate

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