!
!
!
!
!
!
!
!
!
!
Name: Jack Walsh
Course Code: BUS*2090
Professor: Ruben Burga
Course: Individuals and Groups in Organizations
Student Number: 0784552
Date of Submission: Sunday, September 28, 2014
Due Date: Sunday, September 28, 2014
!
!
!
1. Avery Haines was perceived differently by different actors in the CTV Newsnet Case Study.
To Henry Kowalski, she was perceived as an ideal candidate for a news anchor with experience, qualifications and charisma (she was to be an asset to CTV). To her co-workers Avery Haines was perceived as new (eager to make friends), hardworking and committed to her job. To the public Avery Haines was viewed as an up and coming news anchor fresh to CTV Newsnet. After the mishap she was viewed as a discriminatory towards those with disabilities, racist and sexist.
!
2.The general population who viewed Avery Haines comments had a different reaction than that of her co-workers for a variety of factors. Avery Haines co-workers wanted to befriend her so they contemplated her offensive comments in a light that associated her add humorous. In contrast the public understands these messages to be literal opinions voiced and endorsed by the
CTV Newsnet franchise. Viewers of this show may fall under the broad array of those whom she offended. In relation to Bruner’s model of perceptual process, Avery Haines co-workers excuse her behaviour as they are trying to categorize her (unfamiliar target) through the cues she expresses. By saying the things she is saying she is saying that she is eager to gain acceptance, she is in want of their companionship and she is trying to lighten the mood after her mistake. The co-workers excuse this behaviour because they understand her position and want to categorize her as relaxed, funny and sociable.
!
3.From the perspective of attribution theory the difference in perception of Avery Haines comments can be explained by both external and internal attributions. From the