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Facebook Swot
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Mission Statement: Facebook’s mission statement in the case is to increase information flow between people and to help people learn what’s going on in their world and express themselves. Facebook’s mission statement according to their website is “to give people the power to share and make the world more open and connected (Facebook, 2011)”.
Vision Statement: Facebook’s vision statement is to create a vibrant, growing online community of members who are able to leverage the power of their relationships in a way that was never before possible.
Business Strategy: Facebook’s business strategy has several elements. The first part of the strategy is to limit the availability of the member’s profile to only their friends and other students at their school. The concept is to promote local networking and to ensure the information on the site is seen by only the people who the member wants to share information with. The second part of the business strategy is to create a larger use base (Facebook accounts) to attract big brands (investors) to advertise on their website to revenue. Facebook look towards generating interest of venture capital firms to invest in the company in order to purchase the much need supplies of servers to operate the website. Lastly, Facebook believes in a lot of experimentation, however the company does provide some top-down strategic direction as the need arises.
HR Strategy: Facebook’s HR strategy is to increase their sales force, hire seasonal senior management talent and to hire engineers to work on various projects. Facebook has turn to conducting recruiting events at universities to build their engineering team. Facebook was also interest in recruiting personnel who have raw intelligence and the ability to align themselves with the company’s culture.
Fit: Facebook’s HR Strategy fits with their business strategy. By hiring the most effective and efficient staff whether in management, engineering, or sales it would reflect in

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