Factors Effecting Conversion of Footfalls in a Retail Store
International Journal of Management and Strategy (IJMS) 2012, Vol. No.3, Issue 4, January-June 2012
http://www.facultyjournal.com/ ISSN: 2231-0703
“FACTORS AFFECTING CONVERSION OF FOOTFALLS IN RETAIL STORES”
Abu Bashar, Assistant Professor, Brown Hills College of Engg & Tech., Faridabad, Haryana, INDIA
ABSTRACT
In this research paper efforts have been made to explore various factors which affect the behavior of consumers in a retail outlet. A random sample of respondents visiting retail outlets has been considered for the present study. The paper mainly focuses towards various factors which affects the decision of the consumer in the store while they visit there for shopping. So, this research is mainly concerned with the behavior of the consumer and the various factors which are of enormous importance in converting the footfall within the stores. The paper also intends to recommend some feasible and viable strategies to be followed by retail outlets to maximize the percentage of conversion.
Keywords: Behaviour, Consumers, Conversion, Factors, Retail, Shopping, Strategies
International Journal of Management and Strategy
ISSN: 2231-0703
International Journal of Management and Strategy (IJMS) 2012, Vol. No.3, Issue 4, January-June 2012
http://www.facultyjournal.com/ ISSN: 2231-0703
INTRODUCTION It becomes really very difficult for the small retailers and similar formats to compete with hyper marts and malls. The big retailers are putting cut throat competition to them. So, it becomes very important for retailers to gain a deeper insight into retail consumer behavior. The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how
The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products);
The the psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs,
http://www.facultyjournal.com/ ISSN: 2231-0703
“FACTORS AFFECTING CONVERSION OF FOOTFALLS IN RETAIL STORES”
Abu Bashar, Assistant Professor, Brown Hills College of Engg & Tech., Faridabad, Haryana, INDIA
ABSTRACT
In this research paper efforts have been made to explore various factors which affect the behavior of consumers in a retail outlet. A random sample of respondents visiting retail outlets has been considered for the present study. The paper mainly focuses towards various factors which affects the decision of the consumer in the store while they visit there for shopping. So, this research is mainly concerned with the behavior of the consumer and the various factors which are of enormous importance in converting the footfall within the stores. The paper also intends to recommend some feasible and viable strategies to be followed by retail outlets to maximize the percentage of conversion.
Keywords: Behaviour, Consumers, Conversion, Factors, Retail, Shopping, Strategies
International Journal of Management and Strategy
ISSN: 2231-0703
International Journal of Management and Strategy (IJMS) 2012, Vol. No.3, Issue 4, January-June 2012
http://www.facultyjournal.com/ ISSN: 2231-0703
INTRODUCTION It becomes really very difficult for the small retailers and similar formats to compete with hyper marts and malls. The big retailers are putting cut throat competition to them. So, it becomes very important for retailers to gain a deeper insight into retail consumer behavior. The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how
The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products);
The the psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs,
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