Fair and Lovely
Case Study: Fair & Lovely 1. Is it ethical to sell a product that is, at best, only mildly effective? Discuss.
According to my opinion it is not ethical to sell the product that is at best, only mild effective because at a spur of the moment the consumer one feel it is the best but as the time goes on one understands the difference and realizes that their trust and loyalty with implicit understanding have been impeached and this may affect the brand in certain ways like pricing, promotion and may be distribution. The product fair and lovely lightens the skin which is called the miracle worker and provides the result within the four weeks of the use but dermatologist have already explained the reasons that it is never going to last forever but on the contrary it is going to have a temporary effect because of bleaching. No consumers want to buy a product that is only showing minimal changes as result. No consumer wants to buy a product that shows only a slight change as a result. buyers will think twice to buy this product, because they feel that bleaching will not be eternal if they stop using this product. if the user thinks like this, then the company should look for another alternative to keep the buyers and make his company to survive in the market share.
2. Is it ethical to exploit cultural norms and values to promote a product? Discuss.
It is not ethical to exploit cultural norms and values to, promote the product as the cultural norms and values plays an integral part in promoting the product but point should be considered. Human dignity should be taken into consideration while promoting through cultural aspects. From this case it is clearly observed that sales of the products are based on the success of advertisements. Skin colour is a powerful theme in India and much of Asia where a lighter color represents a higher status. This idea have strengthened and supported in the advertisement by taking the advantage of the dark skin of the
According to my opinion it is not ethical to sell the product that is at best, only mild effective because at a spur of the moment the consumer one feel it is the best but as the time goes on one understands the difference and realizes that their trust and loyalty with implicit understanding have been impeached and this may affect the brand in certain ways like pricing, promotion and may be distribution. The product fair and lovely lightens the skin which is called the miracle worker and provides the result within the four weeks of the use but dermatologist have already explained the reasons that it is never going to last forever but on the contrary it is going to have a temporary effect because of bleaching. No consumers want to buy a product that is only showing minimal changes as result. No consumer wants to buy a product that shows only a slight change as a result. buyers will think twice to buy this product, because they feel that bleaching will not be eternal if they stop using this product. if the user thinks like this, then the company should look for another alternative to keep the buyers and make his company to survive in the market share.
2. Is it ethical to exploit cultural norms and values to promote a product? Discuss.
It is not ethical to exploit cultural norms and values to, promote the product as the cultural norms and values plays an integral part in promoting the product but point should be considered. Human dignity should be taken into consideration while promoting through cultural aspects. From this case it is clearly observed that sales of the products are based on the success of advertisements. Skin colour is a powerful theme in India and much of Asia where a lighter color represents a higher status. This idea have strengthened and supported in the advertisement by taking the advantage of the dark skin of the