Fair and Lovely Case Study
Introduction Many different companies try their best to advertise their product or service to attract potential customers. They use different strategies by emphasizing that by using their specific product or service their customer life will be better or even change. In comparison, marketers show how unhappy people would be without their products or service. Some customers are attracted to that kind of advertisement, but often those products or services fail to bring the happiness that is promised. Advertisement such as this are used to manipulate the minds of consumers by showing the potential customers how it would change their life after the purchase. It is important to marketers and consumers alike to advertise the product itself and not the consequence of using that specific product or service.
Ethics have always been an important aspect of every business activity, although the term has meant different things at different times in different lands to different people. Nonetheless, as ethical concerns are an inseparable element of business, advertising can not ignore them. Sadly, the advertising industry has rarely cared to look beyond immediate marketing objectives. Telling the truth seems like a pretty basic ethical standard.
The argument in the industry is that it is the government's job to judge what is right and what is wrong. Shirking its own responsibility for regulation, the industry has belittled business values and agencies have harmed their balance sheets.
For any business, customer is very important, and businessman attempt to communicate to all their target customers using means of communication like advertising and sales promotion. Advertising is a very powerful and most commonly used tool.
UNETHICAL ADVERTISING
Advertisement is considered unethical in the following situations;
• When it has degraded or underestimated the substitute or rival's product.
• When it gives false or misleading information on the value of the product.
• When
Ethics have always been an important aspect of every business activity, although the term has meant different things at different times in different lands to different people. Nonetheless, as ethical concerns are an inseparable element of business, advertising can not ignore them. Sadly, the advertising industry has rarely cared to look beyond immediate marketing objectives. Telling the truth seems like a pretty basic ethical standard.
The argument in the industry is that it is the government's job to judge what is right and what is wrong. Shirking its own responsibility for regulation, the industry has belittled business values and agencies have harmed their balance sheets.
For any business, customer is very important, and businessman attempt to communicate to all their target customers using means of communication like advertising and sales promotion. Advertising is a very powerful and most commonly used tool.
UNETHICAL ADVERTISING
Advertisement is considered unethical in the following situations;
• When it has degraded or underestimated the substitute or rival's product.
• When it gives false or misleading information on the value of the product.
• When