Feasibility Cahpter 1
INTRODUCTION
This feasibility study aims to rationalize the information of a proposed business in order to provide a clear explanation of basic factors in marketing. These include the strengths and weaknesses in a venture and the opportunities and threats that are presented by the environment.
Food is a necessity of life. Every culture has its own formed preferences in terms of taste, appearance, smell, and the overall impression of the food. These formed preference are usually influenced by other cultures nearby.
For an instance, Filipino food is known to be very diverse due to the different nationalities visiting and staying in the country. One of its major influencer is the Chinese people. As a proof, many Chinese restaurants are widespread in the country.
One of the most famous Chinese food is the dim sum. One of its variation is Siomai. Siomai in the Philippines is often composed of ground pork, beef, or shrimp, among others, combined with extenders like green peas, carrots, and the like, and wrapped in wonton wrappers. It is either steamed or fried resulting in a crispy exterior. It is normally dipped in soy sauce and sometimes, with an oily, spicy garlic mix.
SIOMAI IN THE PHILIPPINES
The first dim sum store ever built in the Philippines is Hen Lin. It was established in 1983. In an industry ruled by fast food, Hen Lin has succeeded in a carving a name for itself by simply creating authentic and surprising affordable Chinese dim sum that cater to the ever fussy Filipino taste. In this day, it now has over 200 stores nationwide.1
Another leading store in the Siomai industry is the Master Siomai. It was established in 2007 and currently has 550 outlets and continually franchising.
But what does siomai contains that it became such a hit? Well, it is affordable in price. Anywhere, people can see different stores even in highways. It is suitable for meriendas which worth the cheap price. And also it gives us vitamins
This feasibility study aims to rationalize the information of a proposed business in order to provide a clear explanation of basic factors in marketing. These include the strengths and weaknesses in a venture and the opportunities and threats that are presented by the environment.
Food is a necessity of life. Every culture has its own formed preferences in terms of taste, appearance, smell, and the overall impression of the food. These formed preference are usually influenced by other cultures nearby.
For an instance, Filipino food is known to be very diverse due to the different nationalities visiting and staying in the country. One of its major influencer is the Chinese people. As a proof, many Chinese restaurants are widespread in the country.
One of the most famous Chinese food is the dim sum. One of its variation is Siomai. Siomai in the Philippines is often composed of ground pork, beef, or shrimp, among others, combined with extenders like green peas, carrots, and the like, and wrapped in wonton wrappers. It is either steamed or fried resulting in a crispy exterior. It is normally dipped in soy sauce and sometimes, with an oily, spicy garlic mix.
SIOMAI IN THE PHILIPPINES
The first dim sum store ever built in the Philippines is Hen Lin. It was established in 1983. In an industry ruled by fast food, Hen Lin has succeeded in a carving a name for itself by simply creating authentic and surprising affordable Chinese dim sum that cater to the ever fussy Filipino taste. In this day, it now has over 200 stores nationwide.1
Another leading store in the Siomai industry is the Master Siomai. It was established in 2007 and currently has 550 outlets and continually franchising.
But what does siomai contains that it became such a hit? Well, it is affordable in price. Anywhere, people can see different stores even in highways. It is suitable for meriendas which worth the cheap price. And also it gives us vitamins