Feminism and Social Cognitive Theories
Social cognitive Theory and Feminist Theories
The goal in this individual assignment is to apply the social cognitive theory and feminist theories to contemporary media content and to compare and contrast different theoretical perspectives. Attached to this paper there will be a print advertisement specifically chosen to analyze how and whom these theories reflect on in new media today. After analyzing the two perspectives, the theories will be compared and contrasted, showing the similarities and differences between them and their approach to the advertisement. Throughout the paper the usage of examples from the specific advert chosen will conclude to the appliance and defined terms to support the arguments that will be debated.
The social learning theory furnishes a framework that allows usto analyze the human’s psychological functions that produce certain behaviors (A. Bandura, 1986). The concept describes the mental processes at work whenever a person learns (Bandura, 1944). The theory of socialization explains humans thought and the personal factors that make learning a cognitive process to all agents such as, social groups, parents and siblings, teachers, schools and religious leaders, neighborhoods and media.(Eyal, 2012)According to Bandura, the theoryproves that belief and behavior are determined by three different factors that interact and impact each other, known as the triadic reciprocal causation, examining behavior, personal determinants and characteristics such as cognitive and biological qualities like age, race, sex or height, and environmental factors or events (Bandura, 1944).
Bandura’s social cognitive theory of mass communication and the broader social learning theory serve as the foundation for volumes of research in all areas of media effects study today (A. Bandura, 1986). A study of this theory presenting the process of modeling has been conducted by Albert Bandura during the study of the bobo dolls by including the four component
The goal in this individual assignment is to apply the social cognitive theory and feminist theories to contemporary media content and to compare and contrast different theoretical perspectives. Attached to this paper there will be a print advertisement specifically chosen to analyze how and whom these theories reflect on in new media today. After analyzing the two perspectives, the theories will be compared and contrasted, showing the similarities and differences between them and their approach to the advertisement. Throughout the paper the usage of examples from the specific advert chosen will conclude to the appliance and defined terms to support the arguments that will be debated.
The social learning theory furnishes a framework that allows usto analyze the human’s psychological functions that produce certain behaviors (A. Bandura, 1986). The concept describes the mental processes at work whenever a person learns (Bandura, 1944). The theory of socialization explains humans thought and the personal factors that make learning a cognitive process to all agents such as, social groups, parents and siblings, teachers, schools and religious leaders, neighborhoods and media.(Eyal, 2012)According to Bandura, the theoryproves that belief and behavior are determined by three different factors that interact and impact each other, known as the triadic reciprocal causation, examining behavior, personal determinants and characteristics such as cognitive and biological qualities like age, race, sex or height, and environmental factors or events (Bandura, 1944).
Bandura’s social cognitive theory of mass communication and the broader social learning theory serve as the foundation for volumes of research in all areas of media effects study today (A. Bandura, 1986). A study of this theory presenting the process of modeling has been conducted by Albert Bandura during the study of the bobo dolls by including the four component
References: Bryant, J., & Thompson, S. (2002). Fundamentals of media effects(Chapter 4). Boston, MA: McGraw-Hill. Hodkinson, P. (2011). Media, culture, and society: An introduction(Chapter 11, pp.219-242). Los Angeles, CA: Sage. Cantor, M. G. (1988). Feminism and the media.Society, 25(5), 76-81.