The charity sector is large and growing, and has substantial assets at its disposal. Sport charities today form an increasingly important part for the local economy and also promoting healthy living at the same time (Filo, Groza and Fairley, 2012). Serve your racquets! A racquet sports charity event organised by Starry Family. It is a unique sport charity event as it only focuses on racquet based sports, organised to raise funds to help and support single parents in the State of Victoria, Australia. Serve your racquets! is to be held at major sporting venues in and around the City of Melbourne on the last two weeks of November 2013 with local celebrities taking part in the games to promote the noble cause aimed at promoting family wellness and healthy living.
Serve your racquets! A racquet sports charity event.
While sport participation continues to represent a prominent aspect of leisure and recreation, there has also been a pronounced shift toward support of charitable causes for both individual consumers and corporations (King, 2001). Giving to charity is a complex decision driven by a variety of motives. Research has shown that reciprocity is an important motivating factor for charitable donations among young professionals today (Filo, Funk and O’brien, 2010). Reciprocity involves an individual giving to charity because he or she has benefited from, or anticipates benefiting from, the charity 's central activities. Research has also suggested motives related to inherent needs of donors such as self-esteem and the need to help others (Ritzenheim, 2000, as cited in Filo, Funk and O’brien, 2010).
1. Serve your racquets!
The idea/theme of this sports charity is that it only focuses on racquet sports such as tennis, badminton, squash and table tennis and etc to raise funds for single parents facing difficulties in their everyday life. It is a
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