As I already mentioned unique ‘filter bubbles’ will be created for my profile as a consequence of these algorithms. Another significant point is that the user will not be able to influence which content gets into the bubble or gets blocked by the binary gatekeepers. It seems to me, that the internet shows us what it thinks we want to see and not what the user really wants to know. I am not totally happy with that fact. I believe that there won’t be any chance to change our search behavior and the results if we are not aware of the fact of these filter methods. As far as I can see there are many sites on the internet which use these algorithms like Facebook, Amazon and Google. In the case of Facebook it could mean I won’t be able to see the posts of specific friend ‘A’ because I liked the posts of a friend ‘B’ first. I have to admit this scares me a bit because I may also want to read what friend ‘A’ posted.
The fact is that all of this so called invention happen in the darkness and stay there if no one recognizes them and