FINAL DRAFT History Of Marketing
History of Marketing
Marketing is said to be as old as commerce and has been practiced for centuries. In the 1700’s – 1800’s philosophers including Jevons debated over concepts like markets, value and production. Marketing wasn’t considered a discipline or a science but still talked about and used, due to its ties with economics.
Before the 1900’s can be considered as pre-marketing, this period there was no distinguishing field of study linked with marketing. Within the field of economics was some embedded issues in which marketing would later on try to solve. This was due to the pure energy and the size of productivity brought by the Industrial Revolution including the innovation of the telephone and electricity.
1900’s to 1920’s commonly known as the Production Era, because during the Industrial Revolution goods were scarce and producers could sell pretty much what they could produce providing people could afford the goods. Therefore focus was on production and distribution at the lowest cost due to high demand for products. It was believed that if somebody makes a product, somebody else will want to buy it.
The Sales Era was introduced in the 1920’s to 1950’s. After the Second World War competition grew focusing marketing now towards selling rather than mass production. Higher importance was placed on advertising, branding and communications in an effort for companies to attract consumers in a market which had increasing outputs of production and an ever crowding market.
Marketing was still classed as a ‘slave’ to production however the mass production capabilities required a different approach and understanding of the tools used to influence consumer demand. In the 1930’s consumers began to get frustrated with prices, quality of products and the shortage of product information leading to the “Consumer Movement”, helping the shift towards a different approach.
The 1950’s to 1980’s, “Paradigm Shift” or Marketing Era was a turning point for marketing in which
Marketing is said to be as old as commerce and has been practiced for centuries. In the 1700’s – 1800’s philosophers including Jevons debated over concepts like markets, value and production. Marketing wasn’t considered a discipline or a science but still talked about and used, due to its ties with economics.
Before the 1900’s can be considered as pre-marketing, this period there was no distinguishing field of study linked with marketing. Within the field of economics was some embedded issues in which marketing would later on try to solve. This was due to the pure energy and the size of productivity brought by the Industrial Revolution including the innovation of the telephone and electricity.
1900’s to 1920’s commonly known as the Production Era, because during the Industrial Revolution goods were scarce and producers could sell pretty much what they could produce providing people could afford the goods. Therefore focus was on production and distribution at the lowest cost due to high demand for products. It was believed that if somebody makes a product, somebody else will want to buy it.
The Sales Era was introduced in the 1920’s to 1950’s. After the Second World War competition grew focusing marketing now towards selling rather than mass production. Higher importance was placed on advertising, branding and communications in an effort for companies to attract consumers in a market which had increasing outputs of production and an ever crowding market.
Marketing was still classed as a ‘slave’ to production however the mass production capabilities required a different approach and understanding of the tools used to influence consumer demand. In the 1930’s consumers began to get frustrated with prices, quality of products and the shortage of product information leading to the “Consumer Movement”, helping the shift towards a different approach.
The 1950’s to 1980’s, “Paradigm Shift” or Marketing Era was a turning point for marketing in which