Forever Diamond
Forever Diamond
---Analyze the true meaning beyond the advertisement
Perhaps the growing impact of publicity about which people are concerned these days is fully reflected in the luxury industry. Even someone argues that our real world has been “occupied” by the concentrated public images when more and more people have been attracted by those sparkling gewgaws, and people start losing control since they devote too much expectation in the exaggerated ideal world promoted by luxury. The advertisement I choose about the diamonds, displays the myth of the marriage. As it presented in this advertisement ,this myth gives us an ideal of femininity, and represents romantic heterosexuality. For the rest of the essay, I would like to pick up the diamonds in the luxury industry and analyze the “true meaning” beyond those pretty jewelry images which are provided to the public, create ideas as to what advertising’s goal is ,and how the advertisement shows the femininity and romantic heterosexuality .
“A diamond is forever.” An Extraordinary slogan ,a vivid metaphor ,a touching oath is attracting somebody is eager to become extraordinary or somebody want to reveal their extraordinary. That is one of the main reasons that the advertisement is so popular and successful. Undoubtedly many people are pretty familiar with this famous slogan of De Beers which has lasted for more than fifty years since 1953. This slogan is so well- known and successful that it eventually makes up the spirit of the brand De Beers. However this slogan has become so naturalized for us that we do not stop to consider its actual meaning. The slogan here implies a little trick or in some ways, which is misleading. The metaphor being used here is the concept of love. Although the advertisements never mentioned the equation between love and diamonds, they are actually taking the advantage of people’s
---Analyze the true meaning beyond the advertisement
Perhaps the growing impact of publicity about which people are concerned these days is fully reflected in the luxury industry. Even someone argues that our real world has been “occupied” by the concentrated public images when more and more people have been attracted by those sparkling gewgaws, and people start losing control since they devote too much expectation in the exaggerated ideal world promoted by luxury. The advertisement I choose about the diamonds, displays the myth of the marriage. As it presented in this advertisement ,this myth gives us an ideal of femininity, and represents romantic heterosexuality. For the rest of the essay, I would like to pick up the diamonds in the luxury industry and analyze the “true meaning” beyond those pretty jewelry images which are provided to the public, create ideas as to what advertising’s goal is ,and how the advertisement shows the femininity and romantic heterosexuality .
“A diamond is forever.” An Extraordinary slogan ,a vivid metaphor ,a touching oath is attracting somebody is eager to become extraordinary or somebody want to reveal their extraordinary. That is one of the main reasons that the advertisement is so popular and successful. Undoubtedly many people are pretty familiar with this famous slogan of De Beers which has lasted for more than fifty years since 1953. This slogan is so well- known and successful that it eventually makes up the spirit of the brand De Beers. However this slogan has become so naturalized for us that we do not stop to consider its actual meaning. The slogan here implies a little trick or in some ways, which is misleading. The metaphor being used here is the concept of love. Although the advertisements never mentioned the equation between love and diamonds, they are actually taking the advantage of people’s