The mission of Frito Lay includes making those that invest in the company get the best return possible. We are an organization that is very concerned with implementing processes that will protect the earth, while using resources conservatively. There are many ways we are reaching our target in this mission. Www.fritolay.com reports quality and value for customers and consumers are key. Products and the methods use in the production and transportation is to be safe for consumption and the environment. It is our goal to do this with efficiency and integrity.
Recycling and reusing is not a recent initiative for Frito Lay. In 1939, Frito Lay began to reuse shipping cartons. This move was more than likely a cost saving …show more content…
measure, rather than an environmental saving issue. At any rate, it proved to be a smart move. Frito Lay has placed a “green team” at each site that manufactures to develop and execute plans to help protect the earth.
Frito Lay sends less than one percent of the site’s waste to landfills. The other waste is burned and converted to another form of energy to be used in other ways. Also, the waste from the potato chip making process is converted into feed for chickens. They collect leftover food from the breakrooms, then use it for composting. These are some of the techniques that are used to reduce the amount of waste that ends up in the landfill.
Incorporated in the environmental mission is changes to their fleet. Frito Lay’s environmental saving steps include the purchase of electric cars. The fleet also include compressed natural gas (CNG) trucks. CNG is methane stored at high temperatures. Sometimes, people will use CNG instead of other forms of fuel, like diesel. It is a better choice for air quality.
Although Frito Lay is known for some of the most delicious snacks ever, that is just one part of the mission.
Frito Lay cares about the air we breathe. The average person generates 4.3 pounds of waste a day. Their efforts to reduce their carbon footprint as an organization is vital. A company of this size sending less than 1 percent of their waste to the landfill is making a difference. ("How much do we waste daily? | Center for Sustainability & Commerce at the Nicholas Institute for Environmental Policy Solutions," n.d.)
The Financial Mission
Frito Lay annual sales are increasing. Kaplan (2016) reports Frito Lay has seen positive results, despite sales for Pepsico being dismal. Sales rose 3 percent in the first quarter of 2016. The dollar amount this equates to is more than 3 billion dollars in sales. Unquestionably this is positive news for investors.
Of the total sales in 2014, 22 percent of was from the Frito Lay North American. FLNA partnered with Sabra Dipping to tap into the market craves healthier snacks. Sabra Dipping’s other parent company is Strauss Group. Strauss Group is an international company that is focused on healthy eating. Strauss Group is traded on the Tel Aviv 25 index. It has AA+ rating according to their website,
www.strauss-group.com.