Gatorade Commercial Analysis
Whether you are a professional or an everyday athlete, “hard work” celebrates the dedication, patience and reputation of athletes around the world who all know what it takes to win. This particular advertisement is about the most marketable energy drink called “Gatorade”. The commercial features Dwayne wade, Serena Williams, Derek Teler and Robert Fgiffinll. The reason behind showcasing this ad is because Athletes, in particular a lot of restless practice in the day to day life. A Gatorade is very useful in those practice hours as it provides you energy to do. The names mentioned above all are the famous athletes and they cast them so that youth can be motivated to drink Gatorade and be like them. It sends a very positive message, has players
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Ethos in general is an appeal to ethics, also a means of a convincing someone of the character of the persuaders. In this commercial, there are six famous athletes drinking the product. The character or credibility of the product is established by convincing those athletes to endorse the product. As the consumers will think that the product is really useful and effective since the famous athletes are also drinking Gatorade. Pathos, in general is an appeal to emotion which every second commercial uses to promote their products this commercial also uses pathos by showing pictures of athletes energized, fresh and healthy which in term makes the audience think that if they uses the product, they will be as energized as the athletes shown. It is emotionally attached with the people as the people idolize them easily, convincing into buying Gatorade. It is an appeal to logic which is often dramatic and unrealistic. The endorsement of these famous athletes, saying that if the customers uses the product like these athletes, he or she too will be more competitive. This advertisement has the ability to appeal to the audience as there are many positive and passionate emotions that are evoked when watching intense sports, like in this advertisement. Gatorade has already established in the market, it knows its audience and capitalizes on it. They target healthy factor, fit people, and further tries to stay active, just by drinking
Ethos in general is an appeal to ethics, also a means of a convincing someone of the character of the persuaders. In this commercial, there are six famous athletes drinking the product. The character or credibility of the product is established by convincing those athletes to endorse the product. As the consumers will think that the product is really useful and effective since the famous athletes are also drinking Gatorade. Pathos, in general is an appeal to emotion which every second commercial uses to promote their products this commercial also uses pathos by showing pictures of athletes energized, fresh and healthy which in term makes the audience think that if they uses the product, they will be as energized as the athletes shown. It is emotionally attached with the people as the people idolize them easily, convincing into buying Gatorade. It is an appeal to logic which is often dramatic and unrealistic. The endorsement of these famous athletes, saying that if the customers uses the product like these athletes, he or she too will be more competitive. This advertisement has the ability to appeal to the audience as there are many positive and passionate emotions that are evoked when watching intense sports, like in this advertisement. Gatorade has already established in the market, it knows its audience and capitalizes on it. They target healthy factor, fit people, and further tries to stay active, just by drinking