Baby boomers (born between 1946 and 1963)
Overall description of the group …show more content…
However, the baby boomers do not form a homogeneous whole because there is a sea of differences between them: financial, social status, family structure, health status, etc. Old as young baby boomers have both their lives centered on work and social upgrading career-related. According to Data from the U.S. Census Bureau on April 2014, it shows that there are 76.4 million baby boomers in the United States. They are accomplished in the work and have the respect of the hierarchy but are also concerned about family values. They are also more aware of electronic innovation than their elders, but prefer reading on paper than screen. Baby boomers were born after the 2nd World War and enjoyed unprecedented economic growth and full employment through reconstruction. This generation is often the symbol of the sexual liberalization, popularized by movements such as the hippies in the United States with their slogans "Peace and Love" and "Make love, not war" which is one of the most provocative slogans. This cohort group has initiated numerous challenges facing the socio-economic model of the time. They changed the system of environmental values, which preached selflessness and contribution to the common good, to a system centered on self-esteem and career. Baby boomers are thus characterized by the search for professional success, an attraction for the collective …show more content…
This generation is the most concerned with the price. The brand matters much less. The environment, however, is very important. Baby boomers save less and spend more, and do not think that much about the heirs. They first think of themselves rather than their children or grandchildren. Indeed, according to a study, a quarter of baby boomers prefer to enjoy their savings rather than continue to save for transmitting it as a heritage. The trend is global - 16,000 future pensioners were interviewed in 15 countries - with the exception of a few countries such as Indonesia and Mexico where more preferred to set aside. Baby boomers are less generous, they think above all of themselves. The minority believes it is better to continue to save once retired, to leave a legacy to the descendants. However, most of them prefer to spend their money regardless of the generation after, saying that the generation after will need to build their own wealth and heritage, an accentuated trend among male baby boomers, and which remains a contradicted option among female baby boomers. In general, both women and men baby boomers homeowners often project bequeath their home to their children as an inheritance but nothing else and more because they believe that once entering an active life and in the job market, children must work to build their own wealth. Baby-boomers believe