A common phenomenon is that many businesses hiring students to distribute flyers in the campus to attract people. A flyer advertising the Mei Tuan take-out was distributed in the campus, the flyer contained pictures of meal and the introduction of food with a brief style and special genre. Because the effective genre used in the flyer, the business Mei Tuan is likely to attract customers to accomplish its particular purpose
The structure of the flyer and the concrete content give audiences a sense of relief. The flyer’s color is based on the blue and yellow. The background is blue and the framework is yellow. The contrast between blue and yellow makes the flyer lively. For the detail, the right side of the flyer …show more content…
If the content of the flyer looks like true or fake, if the writer use more exaggerated modifiers to make the flyer not credible. Other content like pictures, the pictures are made by real food or deal by the PS software. Audiences have ability to distinguish the content of the flyer. So credibility strategy used in the genre will affect the result. The used of a rhetorically is conform to the content in the “Navigating Genre”, Kerry Dirk showed: “Carolyn Miller, a leading professor in the field of technical communication, argues that a rhetorically sound definition of genre must be centered...on the action it is used t accomplish(252)”. Actually the used of rhetorically strategies could help people to accomplish the goals, winning the audiences’ heart and credibility. The write uses rhetorical strategies to attract customs, from the opposite point of view, audiences influence the use of rhetorical strategies. The write wants to caught audiences’ eyes, he must try his best to design the flyer. And the emotion and credibility are the easiest and effective way to affect audiences to achieve the goals. Comparing to logic strategy, logic usually difficult for audience to gain. The emotion and credibility could use the direct way and shortest time to attract