Houghton Mifflin Harcourt, 2015, pp. 3-14.
The author, Gladwell, has gathered his information from research taken of the students who have attended or are currently attending KIPP. Gladwell refers to statistics for reading scores taken from low income children to compare them to high income children, and compares KIPP’s year round schedule to a public school who has many vacation days in order to prove more school time is the main factor of academic success. School boards, and administrators were Gladwell's main target audience i his research.