Three different purposes for giving a speech (p. 25).
-Do you want them to learn something? If so, your general purpose is to inform.
-Do you want them to respond by believing or doing something? Then, your general purpose is to persuade.
-Do you want them simply to laugh and enjoy themselves? Your purpose is to entertain.
4 different ways to introduce a topic (p. 27)
-orient the audience by drawing their attention to subject.
-motivate them to listen by relating the topic to their concerns.
-demonstrate that you are credible speaker on the subject by linking yourself with the topic.
-preview the major point of the speech by stating the central idea.
4 ways of memorable conclusion (p. 27)
-transition to the conclusion
-summary of the major ideas
-sense of psychological closure
-final memorable statement
4 types of speech delivery (p. 28. Know the definitions).
-memorized delivery: learning the speech by heart, then reciting it.
-manuscript delivery: reading the speech.
-impromptu delivery: speaking with little advanced preparation.
-extemporaneous delivery: preparing a speech carefully in advance, but choosing the exact wording during the speech itself.
Fight-or-flight mechanism – definition
Fight-for-flight mechanism: physiological mechanism when your body automatically activates when threatened to enable you to fight or flee.
How to deal with psychological anxiety? (pp. 30-32)
Control your internal monologue:
-by cognitive modification: identifying negative thoughts and replacing them with positive ones (think positive in three areas: message, audience and yourself)
-use visualization: form of positive self-talk or mental strategizing in which you see yourself successfully performing a complex task. (Two key elements accompany successful visualization: you must create vivid images and you most control the images you generate)
-Rehearse: out loud, with