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Global Journal of Finance and Management.
ISSN 0975-6477 Volume 6, Number 6 (2014), pp. 589-598
© Research India Publications http://www.ripublication.com Consumer Behavior Towards Passengers Cars A Study in Delhi NCR
Arpita Srivastava1 and Mitu Matta2
1
Ph.D Research Scholar Graduate School of Busineess Administration,
Greater Noida
2
Lingay’s University, Faridabad
Abstract
This paper explores the consumer behavior towards passenger cars in
Delhi NCR. The scope of the study is limited to certain important behavioral aspects like information search and evaluation, brand preference and brand loyalty and factors of motivation. Understanding the customer’s satisfaction of the product will help the automobile manufacturer in developing their products to meet customer’s needs and designing the proper marketing programs and strategy.
Keywords: Consumer Behavior, Automobile Industry, Purchase decision, Brand choice.
1. Introduction
The automotive industry in India is one of the larger markets in the world. It had previously been one of the fastest growing globally, but is currently experiencing flat or negative growth rates. India 's passenger car and commercial vehicle manufacturing industry is the sixth largest in the world, with an annual production of more than 3.9 million units in 2011. According to recent reports, India overtook Brazil and became the sixth largest passenger vehicle producer in the world (beating such old and new auto makers as Belgium, United Kingdom, Italy, Canada, Mexico, Russia, Spain,
France and Brazil), grew 16 to 18 percent to sell around three million units in the course of 2011 and 2012. Mandeep Kaur and Sandhu (2006) attempted to find out the important features which a customer considers while going for the purchase of a new car. The study covers the owners of passenger cars living in the major cities of the
State of Punjab and the Union Territory of Chandigarh. The respondents perceive that safety and comfort are the most important
ISSN 0975-6477 Volume 6, Number 6 (2014), pp. 589-598
© Research India Publications http://www.ripublication.com Consumer Behavior Towards Passengers Cars A Study in Delhi NCR
Arpita Srivastava1 and Mitu Matta2
1
Ph.D Research Scholar Graduate School of Busineess Administration,
Greater Noida
2
Lingay’s University, Faridabad
Abstract
This paper explores the consumer behavior towards passenger cars in
Delhi NCR. The scope of the study is limited to certain important behavioral aspects like information search and evaluation, brand preference and brand loyalty and factors of motivation. Understanding the customer’s satisfaction of the product will help the automobile manufacturer in developing their products to meet customer’s needs and designing the proper marketing programs and strategy.
Keywords: Consumer Behavior, Automobile Industry, Purchase decision, Brand choice.
1. Introduction
The automotive industry in India is one of the larger markets in the world. It had previously been one of the fastest growing globally, but is currently experiencing flat or negative growth rates. India 's passenger car and commercial vehicle manufacturing industry is the sixth largest in the world, with an annual production of more than 3.9 million units in 2011. According to recent reports, India overtook Brazil and became the sixth largest passenger vehicle producer in the world (beating such old and new auto makers as Belgium, United Kingdom, Italy, Canada, Mexico, Russia, Spain,
France and Brazil), grew 16 to 18 percent to sell around three million units in the course of 2011 and 2012. Mandeep Kaur and Sandhu (2006) attempted to find out the important features which a customer considers while going for the purchase of a new car. The study covers the owners of passenger cars living in the major cities of the
State of Punjab and the Union Territory of Chandigarh. The respondents perceive that safety and comfort are the most important
References: [4] Bennett, Rebekah, Rundle–Thiele, Sharyn, „Customer Satisfaction should not be the only goal‟, Journal of Services Marketing, Vol.18 (6&7), 2004, p.13. [8] George Homans, „Social Behaviour: Its Elementary Forms‟, Harcourt, Brace and World, New York, 1961, and Michael J Fishbein Extended Model and Consumer Behaviour‟, Journal of Consumer Research, Vol.2, 1975, p.28.