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Goals - Whole Foods Market

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Goals - Whole Foods Market
WHOLE FOODS MARKET

ENTERPRISE LEVEL GOALS
Whole Foods Market is a foods supermarket chain based in Austin, Texas which emphasizes "natural and organic products." The company has been ranked among the most socially responsible businesses.
In the words of John Mackey, Founder and CEO of Whole Foods Market, the goals of the company are
1. Satisfying & delighting customers
2. Increased financial resources
3. Community and environmental responsibility
4. Team members happiness
Whole Foods is known for rejecting traditional corporate management models in favor of decentralized decision-making. Company encourages decisions to be made at the regional level as regional management is better able to understand the needs of local shoppers. Today, Whole Foods has 12 regional offices. Thus, as Whole Foods has gotten bigger, it has actually gotten smaller. Whole Foods has also decentralized the staffing and training of team members. Whole Foods is comprised entirely of inter-related teams; every regional office and every store are considered teams. The impetus for driving change and improvements doesn’t come from a corporate mandate, but from a grassroots effort; excellence is a result of collective success of subordinate teams working to achieve company goals. While Whole Foods does customize the design of new stores to fit within the surrounding community and location. To ensure ample access to their target consumer segments, they select communities with a large number of college-educated residents with no less than 200,000 people within a 20-minute drive. In addition, the site must be large enough to accommodate a 25,000 - 50,000 square foot facility with abundant exclusive use parking.

OPERATING UNIT GOALS
1. Motivated team members
2. Innovation and excellent customer service
3. Sales growth
4. Profit growth
All stores operate under minimal governance and are given maximum freedom to source a product mix that is appropriate for their location.

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