Golden Palm Resort
CHAPTER 1
1.0 Executive Summary
As of late 2013, Golden Palm Tree Iconic Resort & Spa will be undergoing a rebranding exercise that will result in name change to AVANI Sepang Goldcoast Resort because of the joining to AVANI Hotels & Resorts. (Golden Palm Tree Resort & Spa Sdn Bhd, 2013) The group is now investing heavily in infrastructure as well as in building new hotels and resorts whilst renovating and refurbishing existing properties. However, they still lack other value additions like restaurants, sports and recreational facilities, reliable public transport and other add-ons that are vital to support the industry. (AVANI Bentota Resort & Spa, 2011/12)
Besides, attracting and retaining the best in every field of the business is at the core of their HR strategy and adding value to employees via training is imperative. Therefore, Human Resource development is critical to enable the provision of excellent and professional guest services. It is a must to establish hotel schools and training establishments. (AVANI Bentota Resort & Spa, 2011/12)
Asia is poised to become a major force in world tourism with China and India leading the way. The expectations of the travellers from this region are different to those of the European markets that the group’s hospitality industry has been accustomed to. Their language, cuisine and habits vary, and as such, the industry needs to respond to the changing requirements of their visitors. The high spending Chinese market is also one the group must work on to capture; this will be no easy task as the brand conscious, tech oriented Chinese traveler who spends the bulk of his holiday budget on shopping will currently find little of interest locally. Specialized products like theme parks, soft adventure and sports tourism need to be developed including restaurants, high-end shopping malls and entertainment centers. (AVANI Bentota Resort & Spa, 2011/12)
CHAPTER 2
1.0 Executive Summary
As of late 2013, Golden Palm Tree Iconic Resort & Spa will be undergoing a rebranding exercise that will result in name change to AVANI Sepang Goldcoast Resort because of the joining to AVANI Hotels & Resorts. (Golden Palm Tree Resort & Spa Sdn Bhd, 2013) The group is now investing heavily in infrastructure as well as in building new hotels and resorts whilst renovating and refurbishing existing properties. However, they still lack other value additions like restaurants, sports and recreational facilities, reliable public transport and other add-ons that are vital to support the industry. (AVANI Bentota Resort & Spa, 2011/12)
Besides, attracting and retaining the best in every field of the business is at the core of their HR strategy and adding value to employees via training is imperative. Therefore, Human Resource development is critical to enable the provision of excellent and professional guest services. It is a must to establish hotel schools and training establishments. (AVANI Bentota Resort & Spa, 2011/12)
Asia is poised to become a major force in world tourism with China and India leading the way. The expectations of the travellers from this region are different to those of the European markets that the group’s hospitality industry has been accustomed to. Their language, cuisine and habits vary, and as such, the industry needs to respond to the changing requirements of their visitors. The high spending Chinese market is also one the group must work on to capture; this will be no easy task as the brand conscious, tech oriented Chinese traveler who spends the bulk of his holiday budget on shopping will currently find little of interest locally. Specialized products like theme parks, soft adventure and sports tourism need to be developed including restaurants, high-end shopping malls and entertainment centers. (AVANI Bentota Resort & Spa, 2011/12)
CHAPTER 2