Edward Gough Whitlam (commonly known by his middle name) was born in Melbourne in 1916. He graduated in Law from the University of Sydney, and served as a navigator in the Air Force during the Second World War. Whitlam entered federal parliament in 1952 by winning the seat of Werriwa in a by-election. He kept this seat for 23 years, through eleven elections. He became Leader of the Opposition in 1967, and played a central role in getting the ALP re-elected to power, by modernising the policies of the party so as to appeal to the new generation of well-educated Baby Boomer voters (those born in the post World War II 'Baby Boom', who were young adults in the 1960s). Whitlam also won the ALP widespread support for his policy of government funding for non-government schools and for reaching out to Asia as Opposition Leader.
Campaigning on the slogan and theme 'It's Time', Whitlam became Prime Minister in December 1972. His progressive reform policies began to be put into place soon after his election. In 1972 Whitlam officially ended conscription, and during 1973 he was responsible for setting up government bodies such as the Law Reform Commission, the Social Welfare Commission, the Aboriginal Land Rights Commission, as well as an agency for Women's Affairs. By 1975 he had set up the Australian National Parks and Wildlife Service