GREEN MARKETING
Context.
Introduction.
Bad ecology.
Is it possible for business to be green?
What Green-Marketing means?
Calculating the nature.
Green washing.
Conclusion.
Citation.
Introduction.
Usually introductions nobody reads because the other part always more interesting. So I will only briefly describe how and why did this little assignment about what and it what it is not and who will be interested in.
How and why Green-marketing?
Green-marketing has both good and bad sides.
The bad: it is impossible to take the lead and create in the company Green-marketing: you cannot ask a marketer how Green-marketing company standards-compliant; you cannot teach him to undergraduate and graduate students.
The answers to these questions show the good side: you can take the best from the work of marketing as a whole or even in different areas of business and apply to Green-marketing.
Why this assignment about marketing?
The theory of Green-marketing is essential for a successful marketer. After all, how else to carry on a conversation with colleagues, customers and investors, many of whom are well oriented in environmental issues? The inclusion of environmental projects in many activities in our time recognized the trend and any marketer should have a basic set of knowledge about the various fields, including - on Green-marketing. Here we will focus on the relevance of environmental marketing now and such basic concepts as the "ecological footprint" and "sustainable development". The theory is also important to warn you against annoying inaccuracies, which sometimes become a source of real trouble.
The lack of basic knowledge of environmental marketing and understanding of its role in business development in our time will inevitably lead to a drop in competitiveness, customer loss and reduce the company's profits.
What this assignment is not?
This assignment is not about the environment. Here you will find descriptions of global environmental problems and justify the importance of
Introduction.
Bad ecology.
Is it possible for business to be green?
What Green-Marketing means?
Calculating the nature.
Green washing.
Conclusion.
Citation.
Introduction.
Usually introductions nobody reads because the other part always more interesting. So I will only briefly describe how and why did this little assignment about what and it what it is not and who will be interested in.
How and why Green-marketing?
Green-marketing has both good and bad sides.
The bad: it is impossible to take the lead and create in the company Green-marketing: you cannot ask a marketer how Green-marketing company standards-compliant; you cannot teach him to undergraduate and graduate students.
The answers to these questions show the good side: you can take the best from the work of marketing as a whole or even in different areas of business and apply to Green-marketing.
Why this assignment about marketing?
The theory of Green-marketing is essential for a successful marketer. After all, how else to carry on a conversation with colleagues, customers and investors, many of whom are well oriented in environmental issues? The inclusion of environmental projects in many activities in our time recognized the trend and any marketer should have a basic set of knowledge about the various fields, including - on Green-marketing. Here we will focus on the relevance of environmental marketing now and such basic concepts as the "ecological footprint" and "sustainable development". The theory is also important to warn you against annoying inaccuracies, which sometimes become a source of real trouble.
The lack of basic knowledge of environmental marketing and understanding of its role in business development in our time will inevitably lead to a drop in competitiveness, customer loss and reduce the company's profits.
What this assignment is not?
This assignment is not about the environment. Here you will find descriptions of global environmental problems and justify the importance of