Guest Cycle-Hospitality Operations
| Hospitality Operations | | | | |
Introduction
I will be covering a full report on:
• The Guest Cycle (4 stages)
• Related activities
• Related documents
Indicating the importance of them and thus discussing;
The identification of problems encountered by guests and suggesting how to minimise/eliminate such problems.
This report is specifically for a the General manager of a new 128 bedroom 4* Galway City Centre Hotel, an will involve me discussin the above issues that will help identify furture problem with the hotel and its guest or even current problems the hotel face.
Guest cycle
The guest cycle is a flow of business that is measured throughout the entire stay of a hotels guest and by highlighting them in a four stage process, this process simply indicates the where the hotel makes their business from a guest in accommodation.(Knowles, 1998)
The four stages can be arguably different between hotels but the four that I have researched would be: 1. Pre-arrival. 2. Arrival. 3. Occupancy. 4. Departure.
I shall discuss the importance of each guest cycle; 1. The pre-arrival stage is when the guest selects a Hotel to utilize. The guest’s choice is affected by a number of influences such as the guest’s own opinions and experiences in past hotels, the guest is also influenced by certain elements like location of the hotel, and the guest also receives recommendations and even advertising encourages the guest to take a look at a certain hotel due to the attractive advertisement. Some guests are put off from the hotel when it is in direct contact with the hotels reservations system, for example the guest will be unhappy with a poor quality receptionist or a poor quality website to make online booking or booking over the phone. Most known issues when a guest is choosing a hotel is description of the hotel, price per night per room and any extra facilities. It is key that when a person phones front office of the hotel
Introduction
I will be covering a full report on:
• The Guest Cycle (4 stages)
• Related activities
• Related documents
Indicating the importance of them and thus discussing;
The identification of problems encountered by guests and suggesting how to minimise/eliminate such problems.
This report is specifically for a the General manager of a new 128 bedroom 4* Galway City Centre Hotel, an will involve me discussin the above issues that will help identify furture problem with the hotel and its guest or even current problems the hotel face.
Guest cycle
The guest cycle is a flow of business that is measured throughout the entire stay of a hotels guest and by highlighting them in a four stage process, this process simply indicates the where the hotel makes their business from a guest in accommodation.(Knowles, 1998)
The four stages can be arguably different between hotels but the four that I have researched would be: 1. Pre-arrival. 2. Arrival. 3. Occupancy. 4. Departure.
I shall discuss the importance of each guest cycle; 1. The pre-arrival stage is when the guest selects a Hotel to utilize. The guest’s choice is affected by a number of influences such as the guest’s own opinions and experiences in past hotels, the guest is also influenced by certain elements like location of the hotel, and the guest also receives recommendations and even advertising encourages the guest to take a look at a certain hotel due to the attractive advertisement. Some guests are put off from the hotel when it is in direct contact with the hotels reservations system, for example the guest will be unhappy with a poor quality receptionist or a poor quality website to make online booking or booking over the phone. Most known issues when a guest is choosing a hotel is description of the hotel, price per night per room and any extra facilities. It is key that when a person phones front office of the hotel