Harrah’s also created the Total Rewards program to gather information and understand customer preferences so they could tailor the most appropriate marketing strategies and monitor customer loyalty. This new operating system distinguished Harrah’s from other casinos by its desire to not build new attractions to the casino to attract new customers. Instead, Harrah’s wanted to maintain its clientele based on customer satisfaction. With the new operating system, Harrah’s hoped to gain a larger share of customers’ gaming budgets for existing properties and focusing on increasing same-store revenues. The new operating strategy implied that management personnel across the organization would have to focus on customer service and decreasing turnover, whereas in the past the management personnel were mostly concerned about executive …show more content…
Under the gain sharing program, employees would be rewarded for improving customer service without any respect to company profits. Gain sharing program was successful at Harrah’s in that it changed the focus of the employees from being a detail-oriented company to a company that was devoted to customer service. The employees would now be able to improve communication, teamwork, and create competitive spirits between the departments, which in the long run will improve productivity and allow employees to feel like the company is there