Health Benefits of Beer
Literature Review My topic that I chose for this lit review is beer. I decided to do beer because it is something that me and my dad have in common and can bond over. Beer is not just an alcoholic drink for me there is more substance there. Beer is interesting because every beer company makes their product differently. Also beer is one of the most sold products in the world and I would like to find more information of it.
Humanities:
Miller, Carl. “Beer and Television: Perfectly Tuned In.” All About Beer 25 Feb. 2008: 29.
The source Beer and Television: Perfectly Tuned In would fall under the category of Social Sciences. It would fall under this category because the article is about beer commercials and how it affects business. There is really only one way to judge a beer commercial and that is is if the commercial makes consumers buy the product. Every commercial is a little different but every one of them has the same message, buy my beer.
The article discusses the way the beer industry grew due to television. Every beer company realized they needed to make their product well known so that people would go out and buy it. These companies did this by creating short and sometimes funny commercials. The search for the perfect beer commercial has been around since the invention of the television in American culture in the 1940’s. In the 1940’s no one knew what a good commercial was because the television had just been made. Since the prohibition era had just ended beer breweries were wary of putting their product on the air at first. Some critics thought that this type of commercial intruded peoples’ living rooms and thought it offended people. For this reason the breweries only aired the commercials late at night and never on Sunday. The American bar was the first home of the television. In Chicago half of all television sales were bars. Meaning that the beer companies could target their product directly to the beer drinker in a bar stool. In
Humanities:
Miller, Carl. “Beer and Television: Perfectly Tuned In.” All About Beer 25 Feb. 2008: 29.
The source Beer and Television: Perfectly Tuned In would fall under the category of Social Sciences. It would fall under this category because the article is about beer commercials and how it affects business. There is really only one way to judge a beer commercial and that is is if the commercial makes consumers buy the product. Every commercial is a little different but every one of them has the same message, buy my beer.
The article discusses the way the beer industry grew due to television. Every beer company realized they needed to make their product well known so that people would go out and buy it. These companies did this by creating short and sometimes funny commercials. The search for the perfect beer commercial has been around since the invention of the television in American culture in the 1940’s. In the 1940’s no one knew what a good commercial was because the television had just been made. Since the prohibition era had just ended beer breweries were wary of putting their product on the air at first. Some critics thought that this type of commercial intruded peoples’ living rooms and thought it offended people. For this reason the breweries only aired the commercials late at night and never on Sunday. The American bar was the first home of the television. In Chicago half of all television sales were bars. Meaning that the beer companies could target their product directly to the beer drinker in a bar stool. In