*Capitation and FFS are quite opposite payment process which has its own pros and cons
Capitation- payment made in advance to health care providers based on a number of persons assigned to them for a period of time but regardless of seeking treatment or not.
Pros- 1) predictable costs and prefixed standard income – in the payers perspective the costs can be predictable which helps in better financial planning. Similarly, the payment is calculated and given based on a number of persons assigned, so the expected income for providers is standard. As the cash flow is prefixed, health providers can plan better for effective services like investment in procuring new technology or EHR etc. …show more content…
7. How has social media impacted marketing, advertising and healthcare organizations in general? List some pros and cons.
Social media has a great impact on marketing process of health care organization. organization perspective – 1) most outreached to customer- with increased usage of social media, organization can be more informative to patients in regard to services provided, doctors available, procured technology, attained accreditations and certifications, discounts offered, health camps etc. 2) less expensive and more effective- unlike traditional marketing strategies of digital ads in television or radio or billboards, social media marketing by Facebook or Instagram or twitter or organization website is less expensive and is easy to maintain.
Consumer perspective- 1) easy to access- unlike in traditional way a person with common symptom can search by social media and can reach provider without much delay. 2) Better feedback about services- as each social media has an option to feedback about the service, a provider might be aware of feedback which helps a to improve