HEALTHCARE MARKETING
HOMEWORK WEEK 1
Chapter 1:
3. An orthopedic group practice has decided to develop a pediatric sports medicine program. Identify potential target markets for this new service.
Potential Target Markets in Pediatric sports medicine:
Elementary Schools, Middle Schools and High Schools.
Informal or Independent Sports Teams.
Community.
Pediatric medical groups or hospitals.
4. In developing the new pediatric sports medicine program (Described above in question 3), What are some of the uncontrollable environmental factors to consider.
Some of the uncontrollable environmental factors that need to be considered in this case would be regulatory factors like legal issues and requirements. Social forces such as demographics and cultural trends. Economic factors, like if patient's parents have health insurance, family income. Competitive forces.
5. A major concern for many healthcare professionals is the belief that marketing "creates" needs. Explain complexity of this issue.
A “need” is defined as a “condition in which there is a deficiency of something”. Marketing does sometimes confuse patients and they come to the doctor looking for what they think they "need." But it is up to the provider to give the correct treatment, education and guidance, towards the correct treatment that they need.
7. Explain the difference between existing customers, target markets, and stakeholders for an acute-care community hospital. Existing customers are the patients that have already been at this facility (the acute-care community hospital) or that are currently being attended there. Target market is a particular group of customers that the organization wants to attract, it might be all the community, people with lower incomes, or patients without health care coverage. Stakeholders of the community hospital would be the suppliers, physicians, employees, government, the community, insurances, etc. All the groups that the community hospital would like to keep a relationship with.
Chapter 1:
3. An orthopedic group practice has decided to develop a pediatric sports medicine program. Identify potential target markets for this new service.
Potential Target Markets in Pediatric sports medicine:
Elementary Schools, Middle Schools and High Schools.
Informal or Independent Sports Teams.
Community.
Pediatric medical groups or hospitals.
4. In developing the new pediatric sports medicine program (Described above in question 3), What are some of the uncontrollable environmental factors to consider.
Some of the uncontrollable environmental factors that need to be considered in this case would be regulatory factors like legal issues and requirements. Social forces such as demographics and cultural trends. Economic factors, like if patient's parents have health insurance, family income. Competitive forces.
5. A major concern for many healthcare professionals is the belief that marketing "creates" needs. Explain complexity of this issue.
A “need” is defined as a “condition in which there is a deficiency of something”. Marketing does sometimes confuse patients and they come to the doctor looking for what they think they "need." But it is up to the provider to give the correct treatment, education and guidance, towards the correct treatment that they need.
7. Explain the difference between existing customers, target markets, and stakeholders for an acute-care community hospital. Existing customers are the patients that have already been at this facility (the acute-care community hospital) or that are currently being attended there. Target market is a particular group of customers that the organization wants to attract, it might be all the community, people with lower incomes, or patients without health care coverage. Stakeholders of the community hospital would be the suppliers, physicians, employees, government, the community, insurances, etc. All the groups that the community hospital would like to keep a relationship with.