Heart's Delight Summary

The mentioned argument made by the author to generalize public preference of unhealthy food habits with increased consumption of fatty cheese and red meat makes some unwarranted assumptions and also puts forward some improper evidences that don’t fit to the context very well. Other flaws in the argument range from unsound reasoning and improper comparison of facts that need to be studied and substantiated with proper data in order to strengthen the position of the author and appropriately link premises to conclusion.

First of all the author, by looking at the Heart's Delight's 60's product catalog and comparing that with current catalog generalizes the lifestyle and food consumption pattern of the general public. This comparison is not very well justified with the evidences presented. The author fails to put forward any examples of whether Heart's Delight is a representative of the stores in the area with respect to its products and its customers. What if Heart's Delight is a store used only by a very limited number of customers? The author also mentions continued sales in Heart's Delight for other healthy alternatives, which may be contributing to majority of the Heart's Delight's sales in that
The author makes an unsupported assumption that because of higher sales of red meat and fatty food, the people of the area are indeed buying and consuming those. Further, the author doesn't present the fraction of those customers who consume those and their lifestyle habits. If the group that primarily consumes the fatty foods are also engaged in regular exercises and they only choose to have the fatty food only in limited quantity then the author's assumption and the overall argument about people not regulating their intake of red meat and fatty food is readily