INTRODUCTION
1.1 Background of the Study
Heritage Tourism is traveling to experience the places and activities that authentically represent the stories and people of the past and present. It includes historic, cultural and natural attractions. (Heritage Tourism & Economic Development)
Its activities and services which provide international and domestic visitors with the opportunity to experience understand and enjoy the special values of a region’s heritage, are sometimes referred to as heritage tourism. (Lorton Consulting)
It has been hailed as one of the fastest growing forms of cultural tourism, and that if one can assign meaning to the term ‘heritage’ it is generally related to culture in the form of buildings, art, well-known places, materials artifacts, and modern-day people who practice ways of life that are thought to reveal their heritage. (Boyd, 2003)
Various provinces in the Philippines use Heritage Tourism to attract potential tourists to visit their community where they showcase heritage attractions and destinations in the province. Heritage Tourism has formed part of what is known as special interest travel. (Boyd, 2003) As many tourists arrive in the heritage tourism destinations, it gives the community economic benefits. As part of further development of the destinations, the value and significance of heritage should be given to a count:
1. Economic significance: In terms of expenditures of visitors to sites, heritage is preserved. The amount that visitors spend is the money used to further develop the site. Also, it gives the locals opportunities to generate income.
2. Social significance: It is the personal and collective identity that people and society have with ‘their’ heritage. This will drive the people to preserve the sites in the first place. Heritage can also determine a sense of place. It can create a way for people to be attached to the area which results to maintain the sense of place.
3. Political
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