Hero Motocorp Case Study
Selling Activities
Hero MotoCorp has an extensive Sales, distribution and service network spread throughout India. The process of selling two wheeler comes into both obtaining demand and servicing the obtained demand. In the process of selling, Prospecting should make sure that Brand enters into the consideration set and thankfully they have well spent budget on advertisements in every possible way to make sure they are in the consideration set of customers. Promoting of the product also plays an important role because two wheeler is a product for which customers do extensive information search, repeated advertisements with technical details and introduction of test drives has led to the better promotion of bikes. Given that cars are not yet …show more content…
There is no much involvement of channel members in the decision process of the customers as discussed above, however they can influence on the model and variants purchases chooses. Helping purchasers by salesmen while they are facing issues in finding technical attributes of the product have impact on sale. Advertisement has important role in making brand to enter in the consideration list of the customer. Repeated TV advertisements and in print media has helped HMC to be on top of consideration list if Fuel efficiency and Price are the two main factors affecting the sale of …show more content…
Earlier were the days when staff utilized hard copy paper maps and atlases to identify routes to undertake for a delivery. But now the environment has been completely changed because of its partnering with ML Infomap, a GIS solution & service provider. They have implemented customized mapping solutions which has augmented for the faster delivery of products.
Rural India – Companies are facing serious hurdles in reaching rural consumers. Lack of proper infrastructure and not so good relationships are really hampering companies to seize growth in higher pace as expected. But some research shows that these challenges can be overcome by using the right channel design and strategies, understanding consumers, and having healthy channel relationship. To enhance the channel HMC has took localized approach called ‘Har Jagah Service’, which moves special motorcycles with attached toolboxes to services customers in villages and it covers more than 1 lakh villages in India.
Reference [1] Hero MotoCorp Website, link:
Hero MotoCorp has an extensive Sales, distribution and service network spread throughout India. The process of selling two wheeler comes into both obtaining demand and servicing the obtained demand. In the process of selling, Prospecting should make sure that Brand enters into the consideration set and thankfully they have well spent budget on advertisements in every possible way to make sure they are in the consideration set of customers. Promoting of the product also plays an important role because two wheeler is a product for which customers do extensive information search, repeated advertisements with technical details and introduction of test drives has led to the better promotion of bikes. Given that cars are not yet …show more content…
There is no much involvement of channel members in the decision process of the customers as discussed above, however they can influence on the model and variants purchases chooses. Helping purchasers by salesmen while they are facing issues in finding technical attributes of the product have impact on sale. Advertisement has important role in making brand to enter in the consideration list of the customer. Repeated TV advertisements and in print media has helped HMC to be on top of consideration list if Fuel efficiency and Price are the two main factors affecting the sale of …show more content…
Earlier were the days when staff utilized hard copy paper maps and atlases to identify routes to undertake for a delivery. But now the environment has been completely changed because of its partnering with ML Infomap, a GIS solution & service provider. They have implemented customized mapping solutions which has augmented for the faster delivery of products.
Rural India – Companies are facing serious hurdles in reaching rural consumers. Lack of proper infrastructure and not so good relationships are really hampering companies to seize growth in higher pace as expected. But some research shows that these challenges can be overcome by using the right channel design and strategies, understanding consumers, and having healthy channel relationship. To enhance the channel HMC has took localized approach called ‘Har Jagah Service’, which moves special motorcycles with attached toolboxes to services customers in villages and it covers more than 1 lakh villages in India.
Reference [1] Hero MotoCorp Website, link: