Hitting the Wall: Nike and International Labor Practice
Hitting the Wall: Nike and International Labor Practice BY SEASON
ISSUE DEFINITION
How do Nike do the international labor practice effectly?
SITUATION ANALYSIS
In the mid-1990s Nike, one of the world's most successful footwear company, is hit by a spate of alarmingly bad publicity. After years of high-profile media attention as the company that can "just do it". Nike is suddenly being portrayed as a firm that relies on low-cost, exploited labor in its overseas plants. Nike officials vigorously deny the charges, claiming that Nike has no control over the independent contractors who manufacture Nike shoes. But the activists will not retreat. Eventually, Nike must learn to deal with the activists' claims and with the tangle of conflicting data that surrounds the concept of a "fair" or "living" wage.
Just like McDonald with its most recognized hamburger - a flat patty of ground meat, usually beef, that is broiled, grilled, or fried and usually served in a bun- is a symbol of American pride all around the world, Nike with its footwear, apparel and all other sport product embodied of swoosh logo is a symbol of American business success in sport, athletic and fashion industry. The company history recall that The Nike athletic machine began as a small distributing outfit located in the trunk of Phil Knight's car. From these rather inauspicious beginnings, Knight's brainchild grew to become the shoe and athletic company that would come to define many aspects of popular culture and myriad varieties of 'cool.' Nike emanated from two sources: Bill Bower man’s quest for lighter, more durable racing shoes for his Oregon runners, and Knight's search for a way to make a living without having to give up his love of athletics. In 1963, Phil Knight traveled to Japan on a world-tour where he met with a Japanese running shoe manufacturer, Tiger--a subsidiary of the Onitsuka Company, presenting himself as the representative of an
ISSUE DEFINITION
How do Nike do the international labor practice effectly?
SITUATION ANALYSIS
In the mid-1990s Nike, one of the world's most successful footwear company, is hit by a spate of alarmingly bad publicity. After years of high-profile media attention as the company that can "just do it". Nike is suddenly being portrayed as a firm that relies on low-cost, exploited labor in its overseas plants. Nike officials vigorously deny the charges, claiming that Nike has no control over the independent contractors who manufacture Nike shoes. But the activists will not retreat. Eventually, Nike must learn to deal with the activists' claims and with the tangle of conflicting data that surrounds the concept of a "fair" or "living" wage.
Just like McDonald with its most recognized hamburger - a flat patty of ground meat, usually beef, that is broiled, grilled, or fried and usually served in a bun- is a symbol of American pride all around the world, Nike with its footwear, apparel and all other sport product embodied of swoosh logo is a symbol of American business success in sport, athletic and fashion industry. The company history recall that The Nike athletic machine began as a small distributing outfit located in the trunk of Phil Knight's car. From these rather inauspicious beginnings, Knight's brainchild grew to become the shoe and athletic company that would come to define many aspects of popular culture and myriad varieties of 'cool.' Nike emanated from two sources: Bill Bower man’s quest for lighter, more durable racing shoes for his Oregon runners, and Knight's search for a way to make a living without having to give up his love of athletics. In 1963, Phil Knight traveled to Japan on a world-tour where he met with a Japanese running shoe manufacturer, Tiger--a subsidiary of the Onitsuka Company, presenting himself as the representative of an