Hooters: Not Your Typical Sports Bar

Hooters is very much your typical sports bar with the exception of their main draw, the seductively dressed waitresses. By offering sex appeal in combination with quality appetizers, a variety of drinks and TV’s with all the main sports events, Hooters becomes a man cave on the go (Though women and children are allowed). Their services might seem daring to those with conservative views, but from a business perspective, Hooters might actually be one of the safest business in terms of being profitable. This is because they face less demand uncertainty than other businesses as they appeal to a very predictable crowd, the average American man. Simply put, where there is pretty girls, beer or sports, men will be sure to be found. Combining this
three factors under a comfortable roof is the Hooters strategy. There is many restaurants out there that offer similar services, but it’s the specificity of the Hooters service that makes it a harder service to replace. There is of course competitors, but they have nevertheless not achieved the same success as Hooters.
The reason for this is that in all its main strategies, Hooters offers quality. The girls are selected to be beautiful and dressed attractively, but they also must be able to provide a service so friendly, flirting is encouraged. This creates a sense of loyalty from clients who often come looking for the same waitress and also consistency as this is the standard set by the restaurant. Their appetizers, as mentioned before, are top notch for their value and easily match the quality of other places specializing in food and/or sports such as Wing stop or Buffalo Wild Wings. Finally, their sports selection really provides Hooters with a strong demand predictability. Whenever there is a major sport event coming up, all hooters has to do is buy the pay per view and announce it will be showing it. This makes for an enticing proposal to clients not only because of all the services Hooters provides in addition to the sport show, but also because by going to Hooters, they avoid paying for the overpriced pay per view themselves. The success of this strategy is rather clear as one waits in line to find a seat in the restaurant to watch the next big game or
fight. Now one might wonder why their main competitor now a days, Twin peaks, doesn't have the edge over Hooters given it takes everything to the next level, including the amount of skin shown by waitresses. This is due to three reasons. The first one is that Twin Peaks actually has a barrier Hooters doesn't and that is age limit. In order for Twin Peaks to differentiate, they restricted age in order to provide a more mature service. However, this came at the cost of being unable to tap into the younger crowd who is also a big fan of many of the services offered by them. The second is that hooters just has more locations meaning that if anyone is on the lookout for a place to watch the next sporting event, Hooters is likely to be their choice out of convenience. Finally, Hooters, being among the first of its kind, has earned a reputation among the American crowd. Their deviant nature makes them very attractive, but their massive popularity makes them the go to place for their services. If there was a better alternative out there, it could easily be overshadowed by Hooters fame. So even with other choices around, Hooters still holds the attention of that American man looking for a place to get wings and watch George Saint Pierre return to the UFC.