Hotel Marketing Plan
1. Executive Summary s ervices are everywhere, whether it is travel to a tourism destination, a visit a doctor, a hotel service, a meal at our favourite restaurant, or a day at school. Services constitute over 50% of GDP in low income countries and as their economies continue to develop, the importance of services in the economy continues to grow. Especially the economy hotel sector is the fastest growing market in global travel. Hotel operations vary in size, function, and cost.
New World Hotel is one of the most impressive business hotel in HCM city, conveniently located in the city center and just seven kilometers from Tan Son Nhat international airport. New World Hotel are five-star hotel that have established a reputation for excellence and are acknowledge for offering quality and value.
The hotel features 533 luxury rooms and suites offering the perfect ambience for both work and relaxation. Our five-star hotel hosts 2 restaurants inviting you to enjoy Chinese cuisine or international high-class buffets.
2. Current Marketing Situation
2.1. Market Summary
Vietnam’s economy has grown spectacularly, expanding at an average rate of 7.5% per annum over the past decade. In 2010, foreign investors registered capital of nearly US$18.6 billion , in which the actual disbursed capital came to $11 billion. The World Bank recently ranked Vietnam at 78th in its “Doing Business Ranking 2011” project as of June 2010 . As a result of the rapid economic growth of Vietnam which is making Vietnam to be highly potential market for all the foreign investors, therefore as regards travelling in both domestic and international markets and the level of room business appears to be increasing rapidly.
Besides, there has been a period of high activity in the area of conferencing and business catering with local companies electing to conduct meetings and seminars on their own premises. Rise in group bookings, in coming visistors and day use of conference facilities is on the
New World Hotel is one of the most impressive business hotel in HCM city, conveniently located in the city center and just seven kilometers from Tan Son Nhat international airport. New World Hotel are five-star hotel that have established a reputation for excellence and are acknowledge for offering quality and value.
The hotel features 533 luxury rooms and suites offering the perfect ambience for both work and relaxation. Our five-star hotel hosts 2 restaurants inviting you to enjoy Chinese cuisine or international high-class buffets.
2. Current Marketing Situation
2.1. Market Summary
Vietnam’s economy has grown spectacularly, expanding at an average rate of 7.5% per annum over the past decade. In 2010, foreign investors registered capital of nearly US$18.6 billion , in which the actual disbursed capital came to $11 billion. The World Bank recently ranked Vietnam at 78th in its “Doing Business Ranking 2011” project as of June 2010 . As a result of the rapid economic growth of Vietnam which is making Vietnam to be highly potential market for all the foreign investors, therefore as regards travelling in both domestic and international markets and the level of room business appears to be increasing rapidly.
Besides, there has been a period of high activity in the area of conferencing and business catering with local companies electing to conduct meetings and seminars on their own premises. Rise in group bookings, in coming visistors and day use of conference facilities is on the