After earning his Ph.D., He was offered a position at Stanford University.
Bandura accepted the offer and has continued to work at Stanford to these days. Dr. Bandura is most famous for his Bobo doll experiment in the 1950’s. In the 1950’s there was a popular belief that learning was a result of reinforcement. In the Bobo doll experiment, Dr. Bandura presented children with social models of (new) violent behavior or non-violent behaviours towards the inflatable redounding Bobo doll. The children’s who viewed the violent behaviour were in turn violent towards the doll; the control group was rarely violent towards the doll. Dr. Bandura and his colleagues Dorrie and Sheila Ross showed that social modeling is a very effective way of
learning,
During the 1980s, Bandura increasing turned his attention to studying the impact of self -efficacy beliefs in new areas of functioning. With his student Dale Schunk, He investigated the self -regulatory effects of personal goal setting during children’s mastery of mathematical competencies that had eluded them. He discovered that students who set proximal personal goals developed high self-efficacy, intrinsic interest, and competency than students who pursued only distal goals or no goals. Dr. Bandura is also widely published and has received various honorary degrees and awards all over the world. He is highly recognized for his work in social learning theory and social cognitive theory.