How Did Campbell Soup Company Grow Their Profit And Facing The Competition In The Market?
CAMPBELL SOUP COMPANY
VISION:
“Together, we will do extraordinary things in the workplace and in the marketplace.”
MISSION:
Together we will build the world’s most extraordinary food company by nourishing people’s lives everywhere, every day.
STATEMENT OF THE OBJECTIVE:
• To improve the performance in marketing strategy
• To maximize the profit in global market
I. CENTRAL PROBLEM
How Campbell Soup Company do an action in order to keep growing their profit and facing the competition in the market?
II. AREA OF CONSIDERATION (SWOT analysis)
STRENGHT
1. Fast Production of new Product in the market
2. Strong ties of top management
3. Efficient use of suppliers
WEAKNESSES
1. Poor performance in past Strategic decision making.
2. Rising marketing expenditures
3. Problem regarding Chicken and mushroom farm
OPPORTUNITIES
1. Higher demand in organic product
2. Expansion in Global Market
3. Improved cost savings
THREATS
1. Strong pricing pressure from competition
2. Increase of competition in the market
3. Increasing of Commodity Cost
III. ALTERNATIVE CAUSES OF ACTION
Solution:
1. Continue improving the quality of product in the market that can …show more content…
perform a satisfaction in the consumer.
2. Continue improving the Market Strategy and management decision making.
3. Invest in some sources that the organization can benefit and make it more Profitability.
Advantages:
1. The improvements in the product can double the population of the consumer.
2. The investment can help to fight the competitors in the market.
3. The company improves their performance in part of their decision making.
IV. RECOMMENDATION
I therefore conclude that the best solution to the problem is the alternative number 1- Continue improving the quality of product in the market that can perform a satisfaction in the consumer which is best solution the can help the company to improve their profit because the improvement of one product can improve the profitability of the firm.
It helps the company to get the larger population of consumer in the market that leads to increasing their income. Once the consumers satisfy with the product that the company produces it surely that they always buy the product and recommend it to their friend and family. Consumer can be a medium or channel of a company to other
Consumer.
V. PLAN OF ACTION
1. Do a market research.
2. Develop a helpful training for the employees
3. Make the good image by giving the positive attitude to the customer.
VI. CONTINGENCY PLAN
1. Reduction of cost by decreasing the marketing and sales costs.
2. Appoint a reliable CEO who has experiences and ability to make the company profitable.
3. Invest properly.
VII. POTENTIAL PROBLEM
1. What if the company use the not sufficient strategy and method for a decision making?
2. What if the company lost their respective clients?
3. What if the company don’t satisfy the needs of their respective consumers?
VISION:
“Together, we will do extraordinary things in the workplace and in the marketplace.”
MISSION:
Together we will build the world’s most extraordinary food company by nourishing people’s lives everywhere, every day.
STATEMENT OF THE OBJECTIVE:
• To improve the performance in marketing strategy
• To maximize the profit in global market
I. CENTRAL PROBLEM
How Campbell Soup Company do an action in order to keep growing their profit and facing the competition in the market?
II. AREA OF CONSIDERATION (SWOT analysis)
STRENGHT
1. Fast Production of new Product in the market
2. Strong ties of top management
3. Efficient use of suppliers
WEAKNESSES
1. Poor performance in past Strategic decision making.
2. Rising marketing expenditures
3. Problem regarding Chicken and mushroom farm
OPPORTUNITIES
1. Higher demand in organic product
2. Expansion in Global Market
3. Improved cost savings
THREATS
1. Strong pricing pressure from competition
2. Increase of competition in the market
3. Increasing of Commodity Cost
III. ALTERNATIVE CAUSES OF ACTION
Solution:
1. Continue improving the quality of product in the market that can …show more content…
perform a satisfaction in the consumer.
2. Continue improving the Market Strategy and management decision making.
3. Invest in some sources that the organization can benefit and make it more Profitability.
Advantages:
1. The improvements in the product can double the population of the consumer.
2. The investment can help to fight the competitors in the market.
3. The company improves their performance in part of their decision making.
IV. RECOMMENDATION
I therefore conclude that the best solution to the problem is the alternative number 1- Continue improving the quality of product in the market that can perform a satisfaction in the consumer which is best solution the can help the company to improve their profit because the improvement of one product can improve the profitability of the firm.
It helps the company to get the larger population of consumer in the market that leads to increasing their income. Once the consumers satisfy with the product that the company produces it surely that they always buy the product and recommend it to their friend and family. Consumer can be a medium or channel of a company to other
Consumer.
V. PLAN OF ACTION
1. Do a market research.
2. Develop a helpful training for the employees
3. Make the good image by giving the positive attitude to the customer.
VI. CONTINGENCY PLAN
1. Reduction of cost by decreasing the marketing and sales costs.
2. Appoint a reliable CEO who has experiences and ability to make the company profitable.
3. Invest properly.
VII. POTENTIAL PROBLEM
1. What if the company use the not sufficient strategy and method for a decision making?
2. What if the company lost their respective clients?
3. What if the company don’t satisfy the needs of their respective consumers?