How Does Van Damme Use Pathos In Volve

Pathos is an emotional appeal, appeals to the heart, emotions, sympathy, and passions. Volvo drew the audiences’ attention by making them feel awe and inspired by Van Damme’s split. The commercial shows a video of Jean Claude Van Damme doing a perfect split supported by two Volvo Trucks driving backward on an open road. Van Damme had his eyes closed as if he was meditating. This shows that the road’s bumpiness and turns did not affect his experience because he didn’t feel disturbed at all; as if he was doing the splits on an unmoving surface. By using pathos in the commercial, Volvo left people with positive opinions about their company and unique designs, as well as the marketing their products.