Strategic Audit
May 14, 2004
MGMT 449
Prepared by:
Clement Chen
Lisa Duong
Hideo Yang
Marny Susanty
Mario Vellandi
Andrea Betro
Forward:
This company for this case analysis was chosen by me, Mario Vellandi. I found FedEx interesting because they are one of the top four logistics companies in the world with
2002 group revenues of $24.2 billion. Since I was studying the transport industry, I found them to be an excellent company to analyze while in Strategic Management.
Research Process
To prepare for this case, I had performed primarily all the research for this case. This process involved first going to the firm’s SEC filings on its website, then downloading the .rtf version of its 2003 10-K, and the following 10-Qs and pre-announcements. After having read and highlighted some 65 pages and notating applicable data for each section of the strategic audit, I copied the data into individual Word documents titled after each respective category. I also utilized company info from the investors section of its site.
Next I used the standard and news search functions of Google, among other sites, by combing the term fedex with a combination of various business terms such as competition, weaknesses, swot analysis, and commercials. I had also used combinations with competitors’ names and specific business functions. Next, I had used the advanced features to limit my searches in two ways: by data type, and by domain extension. I found relevant existing secondary research on FedEx by searching for PowerPoint presentations, Adobe PDFs, and by Word documents. By limiting searches to educational institutions (.edu), I was able to find some quality data sources.
After having ciphered through my various news articles, I made a news document and added relevant other data to the various Word documents previously created.
Distribution
I then sent out the various documents to my team members and told them to email me
with
References: Websites: Fedex.com, finance.yahoo.com SEC Filings: 2003 Annual Report, 2004 3rd quarter 10-Q, 2004 4th quarter Pre-Announcement.