Communication cycle: 1. Sender: Must know exactly the message that is to be sent, if this stage is unclear, the rest of the stages can only get worse. 2. Message: This must be in the correct form and language for the recipient. The message must be designed with the receiver in mind. 3. Recipient: The person or place where the message is targeted. 4. Reaction: The recipient has to respond to the message correctly. 5. Feedback: The sender must be sent a reply.
Sender
Feedback
Recipient
Message
When communication is successful: * Encourage easier change * Develop commitment amongst staff, which will enhance motivation * Enable coordination within the organization to be more effective, therefore ensuring that the implementation of plans and strategies is more effective and efficient
When communication is not successful: * Problems not getting spotted or addressed * Leadership becoming isolated and following events not shaping them * The size of the organization has grown too large to work effectively
If there is inadequate communication, business consider to: * Develop flatter structures of management (less levels of management) * Develop more empowerment amongst workers * Offer better employee training * Control the volume of communication * Make certain that all who need to know are included and know the objectives aimed for
Possible threats to be aware of: * Firms growing in size via mergers and takeover may disrupt existing channels and methods of communication as there may be a difference in culture, global ethics, sales, etc. * The problems of global enterprises are that the scale of communication required and the problems will be much more significant than for a national business.
Types of communication * Internal: Exchange of information within the organization * Formal: Through email,