Ibn Sinha Hospital
30 April, 2011
Shamsul Arefin
Lecturer
School of Business
Department of Business Administration
Southeast University
Banani, Dhaka.
Sub: Submission on Assignment.
Dear Sir:
We are the student in 19th batch of Southeast University. We complete the assignment, which you were given us. This work was not so easy. We face many difficulty for complete this assignment. This report gives us the opportunity to increase our mathematical and theoretical knowledge. Your advice and guidance also helped us to finish this assignment. This assignment is only for you. If anyone apply this process and failed then we are not responsible.
May we therefore, we will be very happy if you kindly accept this assignment.
Thank you.
Sincerely yours
Mohimenul Islam
Abu Hena Mostofa
Sheikh Abdullah Faizul Bari
H. M. Faim Talukdar
Rifat Ara Anney
Batch: 19th (D)
Program: BBA
On behalf of the group
Acknowledgement
We wish to thank our course instructor Shamsul Arefin, Lecturer, School of Business, Department of Business Administration, Southeast University. For his kind guidance’s, advices and encouragements during the course of this study we prepared our assignment successfully. He also provides a guideline for preparing this Assignment. This work was not so easy. We face many difficulty for complete this assignment. We hope everyone like our assignment.
Executive Summary
The Ibn Sina Clinic was conceived to offer specialists’ consultation, diagnostics, preventive health checks and pharmacy services under-one-roof. Convenience, coupled with trust associated with the brand, was the bedrock of the product strategy. Suitable technology, value-for-money pricing and intent to create an overall experience were the other key attributes of the product. Development of the business model and assessment of the market potential resulted in adoption of franchising as business format. The blue-print
Shamsul Arefin
Lecturer
School of Business
Department of Business Administration
Southeast University
Banani, Dhaka.
Sub: Submission on Assignment.
Dear Sir:
We are the student in 19th batch of Southeast University. We complete the assignment, which you were given us. This work was not so easy. We face many difficulty for complete this assignment. This report gives us the opportunity to increase our mathematical and theoretical knowledge. Your advice and guidance also helped us to finish this assignment. This assignment is only for you. If anyone apply this process and failed then we are not responsible.
May we therefore, we will be very happy if you kindly accept this assignment.
Thank you.
Sincerely yours
Mohimenul Islam
Abu Hena Mostofa
Sheikh Abdullah Faizul Bari
H. M. Faim Talukdar
Rifat Ara Anney
Batch: 19th (D)
Program: BBA
On behalf of the group
Acknowledgement
We wish to thank our course instructor Shamsul Arefin, Lecturer, School of Business, Department of Business Administration, Southeast University. For his kind guidance’s, advices and encouragements during the course of this study we prepared our assignment successfully. He also provides a guideline for preparing this Assignment. This work was not so easy. We face many difficulty for complete this assignment. We hope everyone like our assignment.
Executive Summary
The Ibn Sina Clinic was conceived to offer specialists’ consultation, diagnostics, preventive health checks and pharmacy services under-one-roof. Convenience, coupled with trust associated with the brand, was the bedrock of the product strategy. Suitable technology, value-for-money pricing and intent to create an overall experience were the other key attributes of the product. Development of the business model and assessment of the market potential resulted in adoption of franchising as business format. The blue-print